Strategic Communication Major (B.S.)
The purpose of the strategic communication major is for students to learn to develop effective audience specific cross-platform strategic communication campaigns. This prepares them for careers in advertising, social media management, integrated marketing, communications, digital promotion and interactive marketing, among others.
Program Learning Outcomes
The student will be able to:
- Utilize strategic communication while maintaining a Christian worldview.
- Develop effective, audience appropriate cross-platform strategic communication campaigns.
- Evaluate strategic and tactical communication practices.