Strategic Communication (B.S.) - Strategic Communications - Resident
Important: This degree plan is effective for those starting this degree program in fall 2023 through summer 2024. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.
General Education/Foundational Skills Requirements
| Code | Title | Hours |
|---|---|---|
| Communication & Information Literacy 1 | ||
| ENGL 101 | Composition and Rhetoric | 3 |
| INQR 101 | Inquiry | 1 |
| Communications Elective | 3 | |
| Information Literacy Elective 2 | 3 | |
| Information Literacy Elective | 3 | |
| Technological Solutions & Quantitative Reasoning 1 | ||
| UNIV 101 | Foundational Skills | 1 |
| Math Elective | MATH 114 or higher | 3 |
| Technology Competency 3 | 0-3 | |
| Critical Thinking 1 | ||
| RLGN 105 | Introduction to Biblical Worldview 4 | 2 |
| RSCH 201 | Research | 3 |
| Critical Thinking Elective | 3 | |
| Civic & Global Engagement 1 | ||
| EVAN 101 | Evangelism and the Christian Life 4 | 2 |
| Cultural Studies Elective | 3 | |
| Social & Scientific Inquiry 1 | ||
| Natural Science Elective | 3 | |
| Social Science Elective | 3 | |
| Christianity & Contexts 1 | ||
| BIBL 105 | Old Testament Survey | 2 |
| BIBL 110 | New Testament Survey | 2 |
| THEO 201 | Theology Survey I 4 | 2 |
| THEO 202 | Theology Survey II 4 | 2 |
| Total Hours | 44-47 | |
- 1
Refer to the list of approved general education electives before enrolling in foundational skills requirements
- 2
HIUS 221 Survey of American History I (3 c.h.), HIUS 222 Survey of American History II (3 c.h.), or HIUS 223 Survey of American History I On Site (3 c.h.) is strongly recommended
- 3
All students must pass the Computer Assessment OR complete an applicable INFT course
- 4
Students transferring in 45 or more UG credit hours will have the requirements of RLGN 105 Introduction to Biblical Worldview (2 c.h.) and EVAN 101 Evangelism and the Christian Life (2 c.h.) waived; Students transferring in 60 or more UG credit hours will also have the requirements of THEO 201 Theology Survey I (2 c.h.) and THEO 202 Theology Survey II (2 c.h.) waived
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Major Foundational Courses | ||
| SCOM 110 | Media and Culture 1 | 3 |
| Total Hours | 3 | |
- 1
Course may fulfill select general education requirements
| Code | Title | Hours |
|---|---|---|
| Major Core | ||
| ARTS 222 | Graphic Design Foundations | 3 |
| ARTS 224 | Media Design | 3 |
| ARTS 319 | Mobile & Interactive Technology Applications | 3 |
| DMCA 499 | Internship | 3 |
| JOUR 225 | Media Writing | 3 |
| STCO 289 | Digital Promotion Technologies and Application 1,2 | 3 |
| or SCOM 212 | Criticism of Popular Culture | |
| STCO 307 | Strategic Communication | 3 |
| STCO 346 | Persuasive Advertising and Storytelling | 3 |
| STCO 348 | Strategic Social Media | 3 |
| STCO 356 | Digital/Social/Mobile Communication Strategies 1,2 | 3 |
| or SCOM 325 | Interpersonal Communication | |
| STCO 426 | Creating Affiliate Loyalty in a Digital Age 1,2 | 3 |
| or SCOM 490 | Crisis Communication and Negotiation | |
| STCO 487 | Agency/Field Projects | 3 |
| Total Hours | 36 | |
- 1
STCO 289 Digital Promotion Technologies and Application (3 c.h.), STCO 356 Digital/Social/Mobile Communication Strategies (3 c.h.), and STCO 426 Creating Affiliate Loyalty in a Digital Age (3 c.h.) are offered in the online format
- 2
SCOM 212 Criticism of Popular Culture (3 c.h.), SCOM 325 Interpersonal Communication (3 c.h.), and SCOM 490 Crisis Communication and Negotiation (3 c.h.) are offered in the resident format
| Code | Title | Hours |
|---|---|---|
| Cognate | ||
| STCO 357 | Public Relations and Promotion Tactics | 3 |
| STCO 367 | Best Practices: Strategic Communications Management | 3 |
| STCO 372 | Employee and Organizational Communication 1 | 3 |
| or SCOM 360 | Leadership Communication | |
| Total Hours | 9 | |
- 1
SCOM 360 Leadership Communication (3 c.h.) is offered in the resident format
| Code | Title | Hours |
|---|---|---|
| Free Electives | ||
| Choose 25-31 credit hours of Free Electives | 25-31 | |
| Total Hours | 25-31 | |
All applicable prerequisites must be met
Graduation Requirements
- 120 Total hours
- 2.0 Overall grade point average
- 30 Hours must be upper-level courses (300-400 level)
- Grade of 'C' Minimum required for all upper-level courses in the major
- 25% Of major and cognate taken through Liberty University
- 30 Hours must be completed through Liberty University
- Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
- CSER All requirements must be satisfied before a degree will be awarded