Advertising Major (B.S.)
Purpose
The purpose of the Bachelor of Science in Advertising program is to prepare students for successful careers in the dynamic and evolving field of advertising. Through a comprehensive curriculum, students will gain a strong foundation in advertising principles, creative strategies, communication management, research methods, and ethical practices. The program fosters critical thinking, problem-solving, and communication skills, enabling graduates to excel in various advertising roles and contribute meaningfully to the industry and society.
Program Learning Outcomes
The student will be able to:
- apply advertising principles, theories, and practices.
- analyze advertising challenges.
- develop advertising campaigns.
- apply Biblical worldview to the field of advertising
- Copywriter: Crafting compelling and persuasive copy for advertisements, websites, social media, and other marketing materials.
- Art Director: Developing the visual concepts and designs for advertising campaigns.
- Creative Director: Leading creative teams and overseeing the development of advertising campaigns.
- Account Manager: Managing client relationships and ensuring that campaigns meet their needs and objectives.
- Media Planner: Developing media strategies and plans to reach target audiences.
- Brand Manager: Developing and managing brand strategies and ensuring consistent marketing efforts.
- Marketing Manager: Overseeing the overall marketing strategy for a product or service.
- Social Media Manager: Developing and managing social media strategies and content.
- Digital Marketing Specialist: Executing digital marketing campaigns, including SEO, PPC, and email marketing.
- Content Marketing Manager: Creating and managing content marketing strategies.
- User Experience (UX) Designer: Designing user-friendly and engaging digital experiences.
- Public Relations Specialist: Managing communication with the public and media.
- Market Research Analyst: Conducting market research to gather insights about consumer behavior.
- Sales Representative: Using advertising and marketing knowledge to sell products or services.
Additional Steps for Career Advancement
While a BS in Advertising provides a strong foundation for these careers, students may need to take additional steps to achieve specific career objectives:
- Internships: Gaining practical experience through internships is highly recommended for all students.
- Portfolio Development: Building a strong portfolio of creative work is essential for those pursuing creative roles.