Advertising (B.S.) - Management
Important: This degree plan is effective for those starting this degree program in fall 2026 through summer 2027. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.
General Education/Foundational Skills Requirements
| Code | Title | Hours |
|---|---|---|
| Communication & Information Literacy 1 | ||
| ENGL 101 | Composition and Rhetoric | 3 |
| Communications Elective | 3 | |
| Information Literacy Elective | 3 | |
| Information Literacy Elective | 3 | |
| Technological Solutions & Quantitative Reasoning 1 | ||
| UNIV 104 | Instructional Technology for Successful Online Learning | 0-3 |
| Math Elective | MATH 114 or higher | 3 |
| Critical Thinking 1 | ||
| RLGN 104 | Christian Life and Biblical Worldview 2 | 4 |
| Critical Thinking Elective | 3 | |
| Civic & Global Engagement 1 | ||
| Cultural Studies Elective | 3 | |
| Social & Scientific Inquiry 1 | ||
| Natural Science Elective | 3 | |
| Social Science Elective | 3 | |
| Christianity & Contexts 1 | ||
| BIBL 104 | Survey of Old and New Testament | 4 |
| THEO 104 | Introduction to Theology Survey 2 | 4 |
| Total Hours | 39-42 | |
- 1
Refer to the list of approved general education electives before enrolling in foundational skill requirements
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Students transferring in 45 or more UG credit hours will have the requirement of RLGN 104 waived; Students transferring in 60 or more UG credit hours will also have the requirement of THEO 104 waived
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Major Foundational Courses | ||
| BUSI 330 | Principles of Marketing | 3 |
| MATH 201 | Introduction to Probability and Statistics | 3 |
| Total Hours | 6 | |
- 1
Courses may also fulll select General Education Requirements. Please refer to the list of approved general education electives at https://www.liberty.edu/gened.
| Code | Title | Hours |
|---|---|---|
| Major Courses | ||
| ARTS 222 | Graphic Design Foundations | 3 |
| ARTS 224 | Media Design | 3 |
| BUSI 332 | Consumer Behavior | 3 |
| CADV 110 | Principles of Advertising | 3 |
| CADV 410 | Advertising Research and Planning | 3 |
| CADV 415 | Advertising Campaign Development | 3 |
| CADV 430 | Ethics & Social Responsibility in Advertising | 3 |
| CADV 458 | Advertising Portfolio | 3 |
| STCO 346 | Persuasive Advertising and Storytelling | 3 |
| STCO 356 | Digital/Social/Mobile Communication Strategies | 3 |
| STCO 357 | Public Relations and Promotion Tactics | 3 |
| Total Hours | 33 | |
| Code | Title | Hours |
|---|---|---|
| Management Cognate | ||
| BUSI 313 | Foundations of Project Management | 3 |
| CADV 210 | Advertising & Communication Management | 3 |
| CADV 260 | Market Analysis and Promotion Strategy | 3 |
| SCOM 345 | Persuasion | 3 |
| STCO 372 | Employee and Organizational Communication | 3 |
| Total Hours | 15 | |
| Code | Title | Hours |
|---|---|---|
| Free Electives | ||
| Choose 27-30credit hours of Free Electives | 27-30 | |
| Total Hours | 27-30 | |
All applicable prerequisites must be met
Graduation Requirements
- 120 Total hours
- 2.0 Overall grade point average
- 30 Hours must be upper-level courses (300-400 level)
- Grade of 'C' Minimum required for all upper-level courses in the major
- 25% Of major and cognate taken through Liberty University
- 30 Hours must be completed through Liberty University
- Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
| Freshman Year | ||
|---|---|---|
| First Semester | Hours | |
| Communications Elective 1 | 3 | |
| Math Elective 1 | 3 | |
| BUSI 313 | Foundations of Project Management | 3 |
| ENGL 101 | Composition and Rhetoric | 3 |
| UNIV 104 | Instructional Technology for Successful Online Learning | 0-3 |
| Hours | 12-15 | |
| Second Semester | ||
| Information Literacy Elective 1 | 3 | |
| ARTS 222 | Graphic Design Foundations | 3 |
| ARTS 224 | Media Design | 3 |
| BUSI 330 | Principles of Marketing | 3 |
| CADV 110 | Principles of Advertising | 3 |
| Hours | 15 | |
| Sophomore Year | ||
| First Semester | ||
| Cultural Studies Elective 1 | 3 | |
| Natural Science Elective 1 | 3 | |
| BIBL 104 | Survey of Old and New Testament | 4 |
| BUSI 332 | Consumer Behavior | 3 |
| Elective | 3 | |
| Hours | 16 | |
| Second Semester | ||
| Critical Thinking Elective 1 | 3 | |
| Social Science Elective 1 | 3 | |
| THEO 104 | Introduction to Theology Survey | 4 |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 16 | |
| Junior Year | ||
| First Semester | ||
| CADV 410 | Advertising Research and Planning | 3 |
| STCO 356 | Digital/Social/Mobile Communication Strategies | 3 |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| CADV 210 | Advertising & Communication Management | 3 |
| STCO 357 | Public Relations and Promotion Tactics | 3 |
| CADV 415 | Advertising Campaign Development | 3 |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Senior Year | ||
| First Semester | ||
| Information Literacy Elective 1 | 3 | |
| CADV 260 | Market Analysis and Promotion Strategy | 3 |
| STCO 346 | Persuasive Advertising and Storytelling | 3 |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| RLGN 104 | Christian Life and Biblical Worldview | 4 |
| CADV 430 | Ethics & Social Responsibility in Advertising | 3 |
| SCOM 345 | Persuasion | 3 |
| STCO 372 | Employee and Organizational Communication | 3 |
| CADV 458 | Advertising Portfolio | 3 |
| Hours | 16 | |
| Total Hours | 120-123 | |
- 1
Courses may also fulll select General Education Requirements. Please refer to the list of approved general education electives at https://www.liberty.edu/gened.
All applicable prerequisites must be met