Strategic Communication (B.S.) - Strategic Communications - Online

Strategic Communication (B.S.) - Strategic Communications - Online

Important: This degree plan is effective for those starting this degree program in fall 2023 through summer 2024. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

General Education/Foundational Skills Requirements

Communication & Information Literacy 1
ENGL 101Composition and Rhetoric3
Communications Elective3
Information Literacy Elective 23
Information Literacy Elective3
Technological Solutions & Quantitative Reasoning 1
UNIV 104Instructional Technology for Successful Online Learning0-3
Math ElectiveMATH 114 or higher3
Critical Thinking 1
RLGN 104Christian Life and Biblical Worldview 34
Critical Thinking Elective3
Civic & Global Engagement 1
Cultural Studies Elective3
Social & Scientific Inquiry 1
Natural Science Elective3
Social Science Elective3
Christianity & Contexts 1
BIBL 104Survey of Old and New Testament4
THEO 104Introduction to Theology Survey 34
Total Hours39-42
1

Refer to the list of approved general education electives before enrolling in foundational skills requirements

2

HIUS 221 Survey of American History I (3 c.h.), HIUS 222 Survey of American History II (3 c.h.), or HIUS 223 Survey of American History I On Site (3 c.h.) is strongly recommended

3

Students transferring in 45 or more UG credit hours will have the requirement of RLGN 104 Christian Life and Biblical Worldview (4 c.h.) waived; Students transferring in 60 or more UG credit hours will also have the requirement of THEO 104 Introduction to Theology Survey (4 c.h.) waived

Major Requirements 

Major Foundational Courses
SCOM 110Media and Culture 13
Total Hours3
1

Course may fulfill select general education requirements

Major Core
ARTS 222Graphic Design Foundations3
ARTS 224Media Design3
ARTS 319Mobile & Interactive Technology Applications3
DMCA 499Internship3
JOUR 225Media Writing3
STCO 289Digital Promotion Technologies and Application 1,23
or SCOM 212 Criticism of Popular Culture
STCO 307Strategic Communication3
STCO 346Persuasive Advertising and Storytelling3
STCO 348Strategic Social Media3
STCO 356Digital/Social/Mobile Communication Strategies 1,23
or SCOM 325 Interpersonal Communication
STCO 426Creating Affiliate Loyalty in a Digital Age 1,23
or SCOM 490 Crisis Communication and Negotiation
STCO 487Agency/Field Projects3
Total Hours36
1

STCO 289 Digital Promotion Technologies and Application (3 c.h.), STCO 356 Digital/Social/Mobile Communication Strategies (3 c.h.), STCO 426 Creating Affiliate Loyalty in a Digital Age (3 c.h.) are offered in the online format

2

SCOM 212 Criticism of Popular Culture (3 c.h.), SCOM 325 Interpersonal Communication (3 c.h.), and SCOM 490 Crisis Communication and Negotiation (3 c.h.) are offered in the resident format

Cognate
STCO 357Public Relations and Promotion Tactics3
STCO 367Best Practices: Strategic Communications Management3
STCO 372Employee and Organizational Communication 13
or SCOM 360 Leadership Communication
Total Hours9
1

SCOM 360 Leadership Communication (3 c.h.) is offered in the resident format

Free Electives
Choose 30-36 credit hours of Free Electives30-36
Total Hours30-36

All applicable prerequisites must be met

Graduation Requirements

  • 120 Total hours
  • 2.0 Overall grade point average
  • 30 Hours must be upper-level courses (300-400 level)
  • Grade of 'C' Minimum required for all upper-level courses in the major
  • 25% Of major and cognate taken through Liberty University
  • 30 Hours must be completed through Liberty University
  • Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
Plan of Study Grid
First Year
First SemesterHours
BIBL 104 Survey of Old and New Testament 4
ENGL 101 Composition and Rhetoric 3
UNIV 104 Instructional Technology for Successful Online Learning 0-3
Communications Elective (SCOM 110) 1 3
Social Science Elective 1 3
 Hours13-16
Second Semester
Cultural Studies Elective 1 3
Critical Thinking Elective 1 3
Information Literacy Elective 1 3
MATH Elective 1 3
Natural Science Elective 1 3
 Hours15
Second Year
First Semester
RLGN 104 Christian Life and Biblical Worldview 4
Information Literacy Elective 1,2 3
ARTS 222 Introduction to Graphic Design 3
JOUR 225 Media Writing 3
Elective 3
 Hours16
Second Semester
THEO 104 Introduction to Theology Survey 4
ARTS 224 Media Design 3
STCO 289
Digital Promotion Technologies and Application 3,4
or Criticism of Popular Culture
3
Elective 3
Elective 3
 Hours16
Third Year
First Semester
ARTS 319 Mobile & Interactive Technology Applications 3
STCO 307 Strategic Communication 3
Elective 3
Elective 3
Elective 3
 Hours15
Second Semester
STCO 346 Persuasive Advertising and Storytelling 3
STCO 348 Strategic Social Media 3
STCO 356
Digital/Social/Mobile Communication Strategies 3,4
or Interpersonal Communication
3
Elective 3
Elective 3
 Hours15
Fourth Year
First Semester
STCO 357 Public Relations and Promotion Tactics 3
STCO 367 Best Practices: Strategic Communications Management 3
STCO 372
Employee and Organizational Communication 4
or Leadership Communication
3
STCO 426
Creating Affiliate Loyalty in a Digital Age 3,4
or Crisis Communication and Negotiation
3
Elective 3
 Hours15
Second Semester
DMCA 499 Internship 3
STCO 487 Agency/Field Projects 3
Elective 3
Elective 3
Elective 3
 Hours15
 Total Hours120-123
1

Refer to the list of approved general education electives at www.liberty.edu/gened before enrolling foundational skills requirements.

2

HIUS 221, HIUS 222, or HIUS 223 is strongly recommended.

3

Course offered in the online format.

4

Course offered in the resident format.

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