Strategic Communication (B.S.) - Social Media Management - Online

Strategic Communication (B.S.) - Social Media Management - Online

Important: This degree plan is effective for those starting this degree program in fall 2020 through summer 2021. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

General Education/Foundational Skills Requirements

Communication & Information Literacy 1
ENGL 101Composition and Rhetoric3
Communications Elective3
Information Literacy Elective 23
Information Literacy Elective3
Technological Solutions & Quantitative Reasoning 1
UNIV 104Instructional Technology for Successful Online Learning0-3
Math ElectiveMATH 114 or higher3
Critical Thinking 1
RLGN 104Christian Life and Biblical Worldview 34
Critical Thinking Elective3
Civic & Global Engagement 1
Cultural Studies Elective3
Social & Scientific Inquiry 1
Natural Science Elective3
Social Science Elective3
Christianity & Contexts 1
BIBL 104Survey of Old and New Testament4
THEO 104Introduction to Theology Survey 34
Total Hours39-42

Major Requirements

Major Foundational Courses
SCOM 110Media and Culture 13
Total Hours3
Major Core
ARTS 222Introduction to Graphic Design3
ARTS 224Media Design3
ARTS 319Mobile & Interactive Technology Applications3
DMCA 499Internship3
JOUR 225Media Writing3
STCO 289Digital Promotion Technologies and Application 1,23
or SCOM 212 Criticism of Popular Culture
STCO 307Strategic Communication3
STCO 346Persuasive Advertising and Storytelling3
STCO 348Strategic Social Media3
STCO 356Digital/Social/Mobile Communication Strategies 1,23
or SCOM 325 Interpersonal Communication
STCO 426Creating Affiliate Loyalty in a Digital Age 1,23
or SCOM 490 Crisis Communication and Negotiation
STCO 487Agency/Field Projects3
Total Hours36
JOUR 356Social Media Writing3
STCO 422Social Media Development3
STCO 462Using the Social and Digital Future 13
or SCOM 360 Leadership Communication
Total Hours9
Free Electives
Choose 30-36 credit hours of Free Electives30-36
Total Hours30-36

All applicable prerequisites must be met

Graduation Requirements

  • 120 Total hours
  • 2.0 Overall grade point average
  • 30 Hours must be upper-level courses (300-400 level)
  • Grade of 'C' Minimum required for all upper-level courses in the major
  • 25% Of major and cognate taken through Liberty University
  • 30 Hours must be completed through Liberty University
  • Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
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