Strategic Communication (B.S.) - Social Media Management - Resident

Strategic Communication (B.S.) - Social Media Management - Resident

Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

General Education/Foundational Skills Requirements

Communication & Information Literacy 1
ENGL 101Composition and Rhetoric3
Communications Elective3
Information Literacy Elective 23
Information Literacy Elective3
Technological Solutions & Quantitative Reasoning 1
UNIV 101Foundational Skills1
Math ElectiveMATH 114 or higher3
Technology Competency 30-3
Critical Thinking 1
RLGN 105Introduction to Biblical Worldview 42
Critical Thinking Elective3
Civic & Global Engagement 1
EVAN 101Evangelism and the Christian Life 42
Cultural Studies Elective3
Social & Scientific Inquiry 1
Natural Science Elective3
Social Science Elective3
Christianity & Contexts 1
BIBL 105Old Testament Survey2
BIBL 110New Testament Survey2
THEO 201Theology Survey I 42
THEO 202Theology Survey II 42
Total Hours40-43
1

Refer to the list of approved general education electives before enrolling in foundational skills requirements

2

HIUS 221, HIUS 222, or HIUS 223 is strongly recommended

3

All students must pass the Computer Assessment OR complete an applicable INFT course

4

Students transferring in 45 or more UG credit hours will have the requirements of RLGN 105 and EVAN 101 waived; Students transferring in 60 or more UG credit hours will also have the requirements of THEO 201 and THEO 202 waived

Major Requirements 

Major Foundational Courses
SCOM 110Media and Culture 13
Total Hours3
1

Course may fulfill select general education requirements

Major Core
ARTS 222Graphic Design Foundations3
ARTS 224Media Design3
ARTS 319Mobile & Interactive Technology Applications3
DMCA 499Internship3
JOUR 225Media Writing3
STCO 289Digital Promotion Technologies and Application 1,23
or SCOM 212 Criticism of Popular Culture
STCO 307Strategic Communication3
STCO 346Persuasive Advertising and Storytelling3
STCO 348Strategic Social Media3
STCO 356Digital/Social/Mobile Communication Strategies 1,23
or SCOM 325 Interpersonal Communication
STCO 426Creating Affiliate Loyalty in a Digital Age 1,23
or SCOM 490 Crisis Communication and Negotiation
STCO 487Agency/Field Projects3
Total Hours36
1

STCO 289 Digital Promotion Technologies and Application (3 c.h.), STCO 356 Digital/Social/Mobile Communication Strategies (3 c.h.), and STCO 426 Creating Affiliate Loyalty in a Digital Age (3 c.h.) are offered in the online format

2

SCOM 212 Criticism of Popular Culture (3 c.h.), SCOM 325 Interpersonal Communication (3 c.h.), and SCOM 490 Crisis Communication and Negotiation (3 c.h.) are offered in the resident format

Cognate
JOUR 356Social Media Writing3
STCO 422Social Media Development3
STCO 462Using the Social and Digital Future 13
or SCOM 460 Communication in the Marketplace
Total Hours9
1

SCOM 460 Communication in the Marketplace (3 c.h.) offered in the resident format

Free Electives
Choose 25-31 credit hours of Free Electives25-31
Total Hours25-31

All applicable prerequisites must be met

Graduation Requirements

  • 120 Total hours
  • 2.0 Overall grade point average
  • 30 Hours must be upper-level courses (300-400 level)
  • Grade of 'C' Minimum required for all upper-level courses in the major
  • 25% Of major and cognate taken through Liberty University
  • 30 Hours must be completed through Liberty University
  • Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
  • CSER All requirements must be satisfied before a degree will be awarded
Plan of Study Grid
First Year
First SemesterHours
ENGL 101 Composition and Rhetoric 3
EVAN 101 Evangelism and the Christian Life 2
INQR 101 Inquiry 1
MATH Elective 1 3
Social Science Elective 1 3
RLGN 105 Introduction to Biblical Worldview 2
UNIV 101 Foundational Skills 1
CSER 0
 Hours15
Second Semester
BIBL 105 Old Testament Survey 2
THEO 201 Theology Survey I 2
Communications Elective (SCOM 110) 1 3
Information Literacy Elective 1 3
Natural Science Elective 1 3
Technology Competency 2 0-3
CSER 0
 Hours13-16
Second Year
First Semester
BIBL 110 New Testament Survey 2
RSCH 201 Research 3
THEO 202 Theology Survey II 2
ARTS 222 Introduction to Graphic Design 3
JOUR 225 Media Writing 3
CSER 0
 Hours13
Second Semester
Critical Thinking Elective 1 3
Cultural Studies Elective 1 3
Information Literacy Elective 1,3 3
ARTS 224 Media Design 3
STCO 289
or SCOM 212
 Digital Promotion Technologies and Application 4,5
or Criticism of Popular Culture
 3
 Hours15
Third Year
First Semester
ARTS 319 Mobile & Interactive Technology Applications 3
JOUR 356 Social Media Writing 3
STCO 307 Strategic Communication 3
Elective 3
Elective 3
Elective 3
CSER 0
 Hours18
Second Semester
STCO 346 Persuasive Advertising and Storytelling 3
STCO 348 Strategic Social Media 3
STCO 356
or SCOM 325
 Digital/Social/Mobile Communication Strategies 4,5
or Interpersonal Communication
 3
Elective 3
Elective 3
CSER 0
 Hours15
Fourth Year
First Semester
STCO 422 Social Media Development 3
STCO 426
or SCOM 490
 Creating Affiliate Loyalty in a Digital Age 4,5
or Crisis Communication and Negotiation
 3
STCO 462
or SCOM 460
 Using the Social and Digital Future 5
or Communication in the Marketplace
 3
Elective 3
Elective 3
CSER 0
 Hours15
Second Semester
DMCA 499 Internship 3
STCO 487 Agency/Field Projects 3
Elective 3
Elective 3
Elective 3
Elective 1
CSER 0
 Hours16
 Total Hours120-123
1

Refer to the list of approved general education electives at www.liberty.edu/gened before enrolling foundational skills requirements.

2

All students must pass the Computer Assessment OR complete applicable INFT course; refer to www.liberty.edu/computerassessment for more information.

3

HIUS 221, HIUS 222, or HIUS 223 is strongly recommended.

4

Course offered in the online format.

5

Course offered in the resident format.

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