Business Administration & Data Analysis (B.S.) - Strategic Marketing Management - Online

Business Administration & Data Analysis (B.S.) - Strategic Marketing Management - Online

Important: This degree plan is effective for those starting this degree program in fall 2025 through summer 2026. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

General Education/Foundational Skills Requirements

Communication & Information Literacy 1
ENGL 101Composition and Rhetoric3
Communications Elective3
Information Literacy Elective3
Information Literacy Elective3
Technological Solutions & Quantitative Reasoning 1
UNIV 104Instructional Technology for Successful Online Learning0-3
Math ElectiveMATH 114 or higher3
Critical Thinking 1
RLGN 104Christian Life and Biblical Worldview 24
Critical Thinking Elective3
Civic & Global Engagement 1
Cultural Studies Elective3
Social & Scientific Inquiry 1
Natural Science Elective3
Social Science Elective3
Christianity & Contexts 1
BIBL 104Survey of Old and New Testament4
THEO 104Introduction to Theology Survey 24
Total Hours39-42
1

Refer to the list of approved general education electives before enrolling in foundational skill requirements

2

Students transferring in 45 or more UG credit hours will have the requirement of RLGN 104 waived; Students transferring in 60 or more UG credit hours will also have the requirement of THEO 104 waived

Major Requirements

Major Foundational Courses
BUSI 201Intermediate Business Computer Applications 13
BUSI 205Introduction to Business Research Methods 13
BUSI 230Introduction to Probability and Statistics 13
BUSI 240Organizational Behavior and Management 13
ECON 213Principles of Microeconomics 13
Total Hours15
1

Course may fulfill select general education requirements.

Major Courses
ACCT 211Financial Principles3
ACCT 212Managerial Principles3
ACCT 370Financial Statement Analysis3
BUSI 301Legal and Ethical Concepts for Decision Makers3
BUSI 303International Business3
BUSI 305Business Analysis for Decision Making3
BUSI 320Finance Principles3
BUSI 330Principles of Marketing3
BUSI 342Human Resource Management3
BUSI 400Strategic Planning/Business Policy3
BUSI 411Operations Strategy3
ECON 214Principles of Macroeconomics3
Total Hours36
Strategic Marketing Management Cognate
BUSI 331Marketing Research3
BUSI 332Consumer Behavior3
BUSI 430Promotion Strategy3
BUSI 438Marketing Brand Management3
Total Hours12
Free Electives
Choose 15-30 credit hours of Free Electives 115-30
Total Hours15-30
1

Internship (maximum 6 hours) is strongly recommended

All applicable prerequisites must be met

Graduation Requirements

  • 120 Total hours
  • 2.0 Overall grade point average
  • 30 Hours must be upper-level courses (300-400 level)
  • Grade of 'C' Minimum required for all upper-level courses in the major
  • 25% Of major and cognate taken through Liberty University
  • 30 Hours must be completed through Liberty University
  • Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
Plan of Study Grid
Freshman Year
First SemesterHours
BIBL 105 Old Testament Survey 2
ENGL 101 Composition and Rhetoric 3
UNIV 101 Foundational Skills 1
Communications Elective BUSI 105 1 3
Math Elective 1 3
Technology Competency 2 0-3
CSER 0
 Hours12-15
Second Semester
BIBL 110 New Testament Survey 2
BUSI 201 Intermediate Business Computer Applications 3
BUSI 223 Personal Finance 3
Information Literacy Elective 1 3
Social Science Elective BUSI 240 1 3
Elective 3
CSER 0
 Hours17
Sophomore Year
Third Semester
RLGN 105 Introduction to Biblical Worldview 2
THEO 201 Theology Survey I 2
Critical Thinking Elective BUSI 205 1 3
ACCT 211 Financial Principles 3
BUSI 330 Principles of Marketing 3
ECON 214 Principles of Macroeconomics 3
CSER 0
 Hours16
Fourth Semester
ECON 213 Principles of Microeconomics 3
THEO 202 Theology Survey II 2
ACCT 212 Managerial Principles 3
BUSI 305 Business Analysis for Decision Making 3
Interdisciplinary Elective 3 3
CSER 0
 Hours14
Junior Year
Fifth Semester
EVAN 101 Evangelism and the Christian Life 2
Information Literacy Elective 1 3
BUSI 307 Global Dimensions of Business 3
BUSI 320 Finance Principles 3
Interdisciplinary Elective 3 3
CSER 0
 Hours14
Sixth Semester
Natural Science Elective 1 3
ACCT 370 Financial Statement Analysis 3
BUSI 301 Legal and Ethical Concepts for Decision Makers 3
BUSI 342 Human Resource Management 3
Interdisciplinary Elective 3 3
CSER 0
 Hours15
Senior Year
Seventh Semester
BUSI 411 Operations Strategy 3
Interdisciplinary Elective 3 3
Elective 4 3
Elective 3
Elective 3
Elective 2
CSER 0
 Hours17
Eighth Semester
Cultural Studies Elective 1 3
BUSI 490 Capstone 3
Elective 3
Elective 3
Elective 3
CSER 0
 Hours15
 Total Hours120-123
1

Refer to the list of approved general education electives at general education electives before enrolling in foundational skills requirements.

2

All students must pass the Computer Assessment OR complete applicable INFT course; refer to Computer Assessment for more information.

3

Choose any 300-400 level ACCT, BUSI, CSCN, CSIS, ECON, EMGT, HMGT, INFO, INFT, RMGT, SETM, SMGT, or TOUR course not already required by the degree. 

4

Internship (maximum 6 hours) is strongly recommended.

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