Business Administration & Data Analysis (B.S.) - Digital Marketing & Advertising - Resident

Business Administration & Data Analysis (B.S.) - Digital Marketing & Advertising - Resident

Important: This degree plan is effective for those starting this degree program in fall 2023 through summer 2024. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

General Education/Foundational Skills Requirements

Communication & Information Literacy 1
ENGL 101Composition and Rhetoric3
INQR 101Inquiry1
Communications Elective3
Information Literacy Elective3
Information Literacy Elective3
Technological Solutions & Quantitative Reasoning 1
UNIV 101Foundational Skills1
Math ElectiveMATH 114 or higher3
Technology Competency 20-3
Critical Thinking 1
RLGN 105Introduction to Biblical Worldview 32
RSCH 201Research3
Critical Thinking Elective3
Civic & Global Engagement 1
EVAN 101Evangelism and the Christian Life 32
Cultural Studies Elective3
Social & Scientific Inquiry 1
Natural Science Elective3
Social Science Elective3
Christianity & Contexts 1
BIBL 105Old Testament Survey2
BIBL 110New Testament Survey2
THEO 201Theology Survey I 32
THEO 202Theology Survey II 32
Total Hours44-47
1

Refer to the list of approved general education electives before enrolling in foundational skill requirements

2

All students must pass the Computer Assessment OR complete applicable INFT course

3

Students transferring in 45 or more UG credit hours will have the requirements of RLGN 105 Introduction to Biblical Worldview (2 c.h.) and EVAN 101 Evangelism and the Christian Life (2 c.h.) waived; Students transferring in 60 or more UG credit hours will also have the requirements of THEO 201 Theology Survey I (2 c.h.) and THEO 202 Theology Survey II (2 c.h.) waived

Major Requirements

Major Foundational Courses
BUSI 105The Business Experience 13
BUSI 201Intermediate Business Computer Applications (3) 13
BUSI 205Introduction to Business Research Methods 13
BUSI 223Personal Finance 13
BUSI 240Organizational Behavior and Management 13
ECON 213Principles of Microeconomics 13
Total Hours18
1

Course may fulfill select general education requirements.

Major Core
ACCT 211Financial Principles3
ACCT 212Managerial Principles3
ACCT 370Financial Statement Analysis3
BUSI 301Legal and Ethical Concepts for Decision Makers3
BUSI 305Business Analysis for Decision Making3
BUSI 307Global Dimensions of Business3
BUSI 320Finance Principles3
BUSI 330Principles of Marketing3
BUSI 342Human Resource Management3
BUSI 411Operations Strategy3
BUSI 490Capstone3
ECON 214Principles of Macroeconomics3
Total Hours36
Cognate
BUSI 331Marketing Research3
BUSI 436Digital Marketing in a Virtual World3
BUSI 439Conversion and Optimization3
BUSI 442Customer Retention Through Digital Marketing3
Total Hours12
Free Electives
Choose 7-19 credit hours of Free Electives 17-19
Total Hours7-19
1

Internship (maximum 6 hours) is strongly recommended.

All applicable prerequisites must be met

Graduation Requirements

  • 120 Total Hours
  • 2.0 Overall grade point average
  • 30 Hours must be upper-level courses (300-400 level)
  • Grade of 'C' Minimum required for all upper-level courses in the major
  • 25% Of major and cognate taken through Liberty University
  • 30 Hours must be completed through Liberty University
  • Grad App Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date
  • CSER All requirements must be satisfied before a degree will be awarded
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