Business Administration (D.B.A.) - Strategic Media & Digital Content

Business Administration (D.B.A.) - Strategic Media & Digital Content

Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 701Current Topics in Business Administration 13
BUSI 710Foundations of Applied Research Methods3
BUSI 730Strategic Allocation of Financial Resources3
BUSI 735Understanding the Organization3
BUSI 740Managing the Supply Chain3
BUSI 745Marketing for Competitive Advantage3
BUSI 750Managing Human Resources3
BUSI 770Strategy Formulation and Strategic Thinking3
BUSI 820Quantitative Research Methods3
BUSI 830Case Study Research Methods and Consulting Techniques3
BUSI 885Research Concept 13
BUSI 887Applied Doctoral Research Project I 15
BUSI 888Applied Doctoral Research Project II 15
BUSI 889Applied Doctoral Research Project III 15
BUSI 890Applied Doctoral Research Project IV 10
Total Hours48
1

Cannot be transferred from another institution

Strategic Media & Digital Content Cognate
STCO 532Media Technologies & Communication Strategies3
STCO 534Strategic Media Analysis3
STCO 550Best Practices: Transforming the Digital Organization3
STCO 562Using Emerging Trends in Strategic Communication3
Total Hours12

All applicable prerequisites must be met

Graduation Requirements

  • Complete 60 hours
  • A maximum of 50% of a post-graduate and doctoral degree may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No grades lower than a B- may be applied to the degree
  • Degree must be completed within 7 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

Plan of Study Grid
First SemesterHours
BUSI 701 Current Topics in Business Administration 3
BUSI 710 Foundations of Applied Research Methods 3
BUSI 730 Strategic Allocation of Financial Resources 3
BUSI 735 Understanding the Organization 3
 Hours12
Second Semester
BUSI 740 Managing the Supply Chain 3
BUSI 745 Marketing for Competitive Advantage 3
STCO 532 Media Technologies & Communication Strategies 3
STCO 534 Strategic Media Analysis 3
 Hours12
Third Semester
BUSI 750 Managing Human Resources 3
BUSI 770 Strategy Formulation and Strategic Thinking 3
STCO 550 Best Practices: Transforming the Digital Organization 3
STCO 562 Using Emerging Trends in Strategic Communication 3
 Hours12
Fourth Semester
BUSI 820 Quantitative Research Methods 3
BUSI 830 Case Study Research Methods and Consulting Techniques 3
 Hours6
Fifth Semester
BUSI 885 Research Concept 3
 Hours3
Sixth Semester
BUSI 887 Applied Doctoral Research Project I 5
 Hours5
Seventh Semester
BUSI 888 Applied Doctoral Research Project II 5
 Hours5
Eighth Semester
BUSI 889 Applied Doctoral Research Project III 5
 Hours5
Ninth Semester
BUSI 890 Applied Doctoral Research Project IV 0
 Hours0
 Total Hours60
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