Purpose

The Master of Science in Marketing is a 36-hour program that provides master’s-level training to prepare persons for marketing leadership. In addition to a strong core curriculum, students are able to specialize in one of four marketing areas: Digital Marketing & Advertising, Sports Marketing/Media, Social Media Management, Project Management, or Public Relations. In accordance with the mission of Liberty University, the graduate faculty seeks to educate the whole person, developing the values, knowledge, and skills individuals need to impact their marketing world. The context for all instructions is the Christian worldview.

Program Learning Outcomes

The student will be able to:

• Incorporate Christian worldview perspectives when solving marketing ethical dilemmas.
• Evaluate and present scholarship relevant to marketing contexts.
• Solve complex marketing issues within various contexts.

Program Specific Admissions Requirements

In addition to the general admission requirements, admission to candidacy in the M.S. in Marketing requires:

1. Earned baccalaureate degree in a marketing or business discipline or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
2. An undergraduate cumulative GPA of 3.00 or above (on a 4.00 scale)
3. TOEFL (if applicable)
4. Fifteen hours of upper-level undergraduate business or marketing courses from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
5. Program Prerequisites: Our accrediting body, ACBSP, requires all students accepted into ACBSP accredited School of Business programs to meet the Core Professional Component (CPC) (equivalent to 27 Hours of Undergraduate Business Courses). If a student is missing a course(s) within the CPC, they may take the 3-credit-hour BMAL 590 Business Common Professional Components (3 c.h.) course to fulfill this requirement. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590 Business Common Professional Components (3 c.h.):
   • Management
   • Organizational Behavior
   • Quantitative Analysis (statistics)
   • Operations Management
   • Marketing
   • Ethics
   • Economics
   • Accounting (2 courses)

Delivery Format: Online Only

 

• Account Executive
• Advertising Account Manager
• Advertising and Promotions Manager
• Community Relations Coordinator
• Digital Marketing Manager
• Digital Media Graphic Designer
• Digital Media Promotional Writer
• Digital Media Specialist
• Marketing Manager
• Marketing/Public Relations Researcher
• Product Manager
• Project Management Specialist
• Public Relations Coordinator
• Public Relations Manager
• Sales Manager