Master of Science in Marketing (M.S.)
The Master of Science in Marketing is a 36-hour program that provides master’s-level training to prepare persons for marketing leadership. In addition to a strong core curriculum, students are able to specialize in one of four marketing areas: Digital Marketing & Advertising, Sports Marketing/Media, Project Management, or Public Relations. In accordance with the mission of Liberty University, the graduate faculty seeks to educate the whole person, developing the values, knowledge, and skills individuals need to impact their marketing world. The context for all instructions is the Christian worldview.
Program Learning Outcomes
The student will be able to:
- Incorporate Christian worldview perspectives when solving marketing ethical dilemmas.
- Evaluate and present scholarship relevant to marketing contexts.
- Solve complex marketing issues within various contexts.
Program Specific Admissions Requirements
In addition to the general admission requirements, admission to candidacy in the M.S. in Marketing requires:
- Earned baccalaureate degree in a marketing or business discipline or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
- An undergraduate cumulative GPA of 3.00 or above (on a 4.00 scale)
- TOEFL (if applicable)
- Fifteen hours of upper-level undergraduate business or marketing courses from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
- Program Prerequisites: Our accrediting body, ACBSP, requires all students accepted into ACBSP accredited School of Business programs to meet the Core Professional Component (CPC) (equivalent to 27 Hours of Undergraduate Business Courses). If a student is missing a course(s) within the CPC, they may take the 3-credit-hour BMAL 590 Business Common Professional Components (3 c.h.) course to fulfill this requirement. Students that meet the 27 hours of undergraduate courses in the following areas would not need to take BMAL 590 Business Common Professional Components (3 c.h.):
- Organizational Behavior
- Quantitative Analysis (statistics)
- Operations Management
- Accounting (2 courses)
In addition to other regulations governing graduation, as stated in the Liberty University Catalog, M.S. students must meet the following requirements:
- Complete 36 total hours;
- A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level.
- Maintain 3.00 GPA to remain in the program.
- No more than two grades of C may be applied to the degree (includes grades of C+ and C-).
- No grade of D or below may be applied to the degree (includes grades of D+ and D-).
- For information regarding the repeat policy, please refer to “Course Repeat Policy” in the Academic Information and Policies section of this Catalog.
- Liberty University course work that is more than seven years old may not be applied toward this degree. Students are required to repeat the course if it has exceeded the age limit.
- Degree must be completed within 5 years.
- Submission of Degree Completion Application must be completed within the last semester of a student's anticipated graduation date.
Delivery Format: Online Only
- Account Executive
- Advertising Account Manager
- Advertising and Promotions Manager
- Community Relations Coordinator
- Digital Marketing Manager
- Digital Media Graphic Designer
- Digital Media Promotional Writer
- Digital Media Specialist
- Marketing Manager
- Marketing/Public Relations Researcher
- Product Manager
- Project Management Specialist
- Public Relations Coordinator
- Public Relations Manager
- Sales Manager
This course will provide learners with the latest theory and practices in marketing research. Building on the knowledge and skills attained in BUSI 614 Marketing Research, students will identify and apply the right techniques appropriate for the context to develop viable action plans for marketing management and (future) clients.
Online Prerequisite: BUSI 520
Students will gain a strong foundation for critical thinking in the area of consumer decision making. A focus will be on the concepts and theories that are used to evaluate and predict consumer behavior, in addition to forecasting and analyzing the demand for products and services.
This course examines traditional and modern ethical issues facing marketing managers. Students will analyze ethical situations found in marketing research, product liability, advertising, international marketing, competitive intelligence, socially controversial products, consumer privacy, and corporate social responsibility.
Students will analyze the function of brand management as it relates to marketing strategy and decisions. Students will study brand concepts in areas of: building sustainable brands, brand equity and brand management strategies.
This course serves as the capstone for the Masters of Science in Marketing. Students integrate the concepts, techniques, and knowledge of the marketing core concepts. Students will analyze and develop comprehensive marketing strategies. This course may not be substituted for or transferred from another institution. Student must enroll in this course during their last term in the program.