Purpose

The Master of Science in Marketing program is designed to equip graduates to engage in practical research, exercise professional judgment, and exhibit ethical character in alignment with a biblical worldview. The program includes a focused application of the skills required to plan, execute, and manage marketing strategies and functions. Students are given a multi-faceted approach to marketing, in which they consider product lines, examine historical and future markets, promotion strategies, and budget planning.

Program Learning Outcomes

The student will be able to:

• Incorporate Christian worldview perspectives when solving marketing ethical dilemmas.
• Evaluate and present scholarship relevant to marketing contexts.
• Solve complex marketing issues within various contexts.

Program Specific Admissions Requirements

In addition to the general admission requirements, admission to candidacy in the M.S. in Marketing requires:

1. Earned baccalaureate degree in a marketing or business discipline or its equivalent from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
   1.  If baccalaureate degree is not in a business-related field, BMAL 590 can be taken.
2. An undergraduate cumulative GPA of 3.00 or above (on a 4.00 scale)
3. TOEFL (if applicable)
4. Fifteen hours of upper-level undergraduate business or marketing courses from an institution accredited by an agency recognized by the U.S. Department of Education (e.g., SACS, TRACS, ABHE, etc.)
   1.  If a student is missing fifteen hours of upper-level undergraduate business or marketing courses, BMAL 590 can be taken. 

Delivery Format: Online Only

 

Graduates of the program are prepared for roles such as: 

• Marketing Manager
• Digital Marketing Manager
• Advertising and Promotions Manager
• Public Relations Manager
• Sales Manager
• Product Manager
• Community Relations Coordinator
• Account Executive / Advertising Account Manager
• Marketing/Public Relations Researcher
• Project Management Specialist
• Digital Media Graphic Designer
• Digital Media Promotional Writer
• Social Media Manager

Cognates/Specializations within the program (e.g., Digital Marketing & Advertising, Public Relations, Sports Marketing & Media, Project Management) allow students to tailor their education toward specific career goals.