Marketing (M.S.) - Digital Marketing & Advertising

Marketing (M.S.) - Digital Marketing & Advertising

Important: This degree plan is effective for those starting this degree program in fall 2019 through summer 2020. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 520Strategic Marketing Management3
BUSI 612Marketing Promotions3
BUSI 613Supply Chain Management3
BUSI 614Marketing Research3
MRKT 600Applied Market Research3
MRKT 640Consumer Behavior3
MRKT 661Ethical and Legal Issues in Marketing3
MRKT 670Brand Management3
MRKT 690Marketing Strategy Capstone3
Digital Marketing & Advertising Cognate
COMS 532Media Technologies and Communication Strategies3
COMS 546Effective Social Media3
COMS 658Strategic Communication Campaigns for the Digital Age3
Total Hours36

All applicable prerequisites must be met

Graduation Requirements

  • Complete 36 hours
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-)
  • No grade of D or below may be applied to the degree (includes grades of D+ & D-)
  • Liberty University course work that is more than 10 years old may not be applied towards this degree. Students are required to repeat the course if it has exceeded the age limit
  • Degree must be completed within 5 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

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