Marketing (M.S.) - Social Media Management

Marketing (M.S.) - Social Media Management

Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 520Strategic Marketing Management3
BUSI 612Marketing Promotions3
BUSI 613Supply Chain Management3
BUSI 614Marketing Research3
MRKT 600Applied Market Research3
MRKT 640Consumer Behavior3
MRKT 661Ethical and Legal Issues in Marketing3
MRKT 670Brand Management3
MRKT 690Marketing Strategy Capstone3
Total Hours27
Social Media Management Cognate
STCO 533Video, Social & Mobile Promotion3
STCO 546Effective Media Analysis3
STCO 648Setting Social & Interactive Goals3
or STCO 658 Strategic Communication Campaigns for the Digital Age
Total Hours9

All applicable prerequisites must be met

Graduation Requirements

  • Complete 36 hours
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-)
  • No grade of D or below may be applied to the degree (includes grades of D+ & D-)
  • Liberty University course work that is more than 10 years old may not be applied towards this degree. Students are required to repeat the course if it has exceeded the age limit
  • Degree must be completed within 5 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

Plan of Study Grid
First SemesterHours
BUSI 520 Strategic Marketing Management 3
BUSI 612 Marketing Promotions 3
BUSI 613 Supply Chain Management 3
Second Semester
BUSI 614 Marketing Research 3
MRKT 600 Applied Market Research 3
STCO 533 Video, Social & Mobile Promotion 3
Third Semester
MRKT 640 Consumer Behavior 3
MRKT 661 Ethical and Legal Issues in Marketing 3
STCO 546 Effective Media Analysis 3
Fourth Semester
MRKT 670 Brand Management 3
MRKT 690 Marketing Strategy Capstone 3
STCO 648
Setting Social & Interactive Goals
or Strategic Communication Campaigns for the Digital Age
 Total Hours36
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