Business Administration (D.B.A.) - Marketing

Business Administration (D.B.A.) - Marketing

Important: This degree plan is effective for those starting this degree program in fall 2023 through summer 2024. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 701Current Topics in Business Administration 13
BUSI 710Foundations of Applied Research Methods3
BUSI 730Strategic Allocation of Financial Resources3
BUSI 735Understanding the Organization3
BUSI 740Managing the Supply Chain3
BUSI 745Marketing for Competitive Advantage3
BUSI 750Managing Human Resources3
BUSI 770Strategy Formulation and Strategic Thinking3
BUSI 820Quantitative Research Methods3
BUSI 830Case Study Research Methods and Consulting Techniques3
BUSI 885Research Concept 13
BUSI 887Applied Doctoral Research Project I 15
BUSI 888Applied Doctoral Research Project II 15
BUSI 889Applied Doctoral Research Project III 15
BUSI 890Applied Doctoral Research Project IV 10
Total Hours48
1

Cannot be transferred from another institution

Marketing Cognate
BUSI 520Strategic Marketing Management3
BUSI 612Marketing Promotions3
BUSI 613Supply Chain Management3
BUSI 614Marketing Research3
Total Hours12

All applicable prerequisites must be met

Graduation Requirements

  • Complete 60 hours
  • A maximum of 50% of a post-graduate and doctoral degree may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No grades lower than a B- may be applied to the degree
  • Degree must be completed within 7 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

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