Business Administration (D.B.A.) - Marketing

Business Administration (D.B.A.) - Marketing

Important: This degree plan is effective for those starting this degree program in fall 2023 through summer 2024. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 701Current Topics in Business Administration 13
BUSI 710Foundations of Applied Research Methods3
BUSI 730Strategic Allocation of Financial Resources3
BUSI 735Understanding the Organization3
BUSI 740Managing the Supply Chain3
BUSI 745Marketing for Competitive Advantage3
BUSI 750Managing Human Resources3
BUSI 770Strategy Formulation and Strategic Thinking3
BUSI 820Quantitative Research Methods3
BUSI 830Case Study Research Methods and Consulting Techniques3
BUSI 885Research Concept 13
BUSI 887Applied Doctoral Research Project I 15
BUSI 888Applied Doctoral Research Project II 15
BUSI 889Applied Doctoral Research Project III 15
BUSI 890Applied Doctoral Research Project IV 10
Total Hours48

Cannot be transferred from another institution

Marketing Cognate
BUSI 520Strategic Marketing Management3
BUSI 612Marketing Promotions3
BUSI 613Supply Chain Management3
BUSI 614Marketing Research3
Total Hours12

All applicable prerequisites must be met

Graduation Requirements

  • Complete 60 hours
  • A maximum of 50% of a post-graduate and doctoral degree may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No grades lower than a B- may be applied to the degree
  • Degree must be completed within 7 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

Plan of Study Grid
First SemesterHours
BUSI 701 Current Topics in Business Administration 3
BUSI 710 Foundations of Applied Research Methods 3
BUSI 730 Strategic Allocation of Financial Resources 3
BUSI 735 Understanding the Organization 3
Second Semester
BUSI 520 Strategic Marketing Management 3
BUSI 612 Marketing Promotions 3
BUSI 740 Managing the Supply Chain 3
BUSI 745 Marketing for Competitive Advantage 3
Third Semester
BUSI 613 Supply Chain Management 3
BUSI 614 Marketing Research 3
BUSI 750 Managing Human Resources 3
BUSI 770 Strategy Formulation and Strategic Thinking 3
Fourth Semester
BUSI 820 Quantitative Research Methods 3
BUSI 830 Case Study Research Methods and Consulting Techniques 3
Fifth Semester
BUSI 885 Research Concept 3
Sixth Semester
BUSI 887 Applied Doctoral Research Project I 5
Seventh Semester
BUSI 888 Applied Doctoral Research Project II 5
Eighth Semester
BUSI 889 Applied Doctoral Research Project III 5
Ninth Semester
BUSI 890 Applied Doctoral Research Project IV 0
 Total Hours60
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