Healthcare Administration (M.S.) - Marketing

Healthcare Administration (M.S.) - Marketing

Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 505Healthcare Informatics3
BUSI 506Legal and Ethical Issues for Health Professionals3
BUSI 508Career Development in Healthcare Administration3
BUSI 510Organizational Behavior in Health Systems3
BUSI 511Healthcare Administration3
BUSI 523Financial Analysis and Decision Making in Healthcare3
BUSI 528Strategic Management and Marketing for Health Professionals3
BUSI 611Operations Management for Health Organizations3
or BUSI 619 Quality Assessment and Evidence Based Decision Making
BUSI 629Economic Analysis in Healthcare3
BUSI 630Managerial Epidemiology3
BUSI 640Quantitative Methods in Healthcare Management3
BUSI 646Managing Human Capital in Healthcare3
BUSI 691Healthcare Administration Capstone3
Total Hours39
Marketing Cognate
BUSI 520Strategic Marketing Management3
BUSI 612Marketing Promotions3
MRKT 670Brand Management3
Total Hours9

All applicable prerequisites must be met

Graduation Requirements

  • Complete 48 hours
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-)
  • No grade of D or below may be applied to the degree (includes grades of D+ & D-)
  • Liberty University course work that is more than 10 years old may not be applied towards this degree. Students are required to repeat the course if it has exceeded the age limit
  • Degree must be completed within 5 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

Plan of Study Grid
First SemesterHours
BUSI 505 Healthcare Informatics 3
BUSI 508 Career Development in Healthcare Administration 3
BUSI 511 Healthcare Administration 3
Second Semester
BUSI 506 Legal and Ethical Issues for Health Professionals 3
BUSI 510 Organizational Behavior in Health Systems 3
BUSI 523 Financial Analysis and Decision Making in Healthcare 3
Third Semester
BUSI 520 Strategic Marketing Management 3
BUSI 528 Strategic Management and Marketing for Health Professionals 3
HLTH 503 Principles of Epidemiology 3
Fourth Semester
BUSI 611
Operations Management for Health Organizations
or Quality Assessment and Evidence Based Decision Making
BUSI 612 Marketing Promotions 3
BUSI 640 Quantitative Methods in Healthcare Management 3
Fifth Semester
BUSI 629 Economic Analysis in Healthcare 3
BUSI 646 Managing Human Capital in Healthcare 3
BUSI 691 Healthcare Administration Capstone 3
MRKT 670 Brand Management 3
 Total Hours48
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