Healthcare Administration (M.S.) - Marketing
Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| BUSI 505 | Healthcare Informatics | 3 |
| BUSI 506 | Legal and Ethical Issues for Health Professionals | 3 |
| BUSI 508 | Career Development in Healthcare Administration | 3 |
| BUSI 510 | Organizational Behavior in Health Systems | 3 |
| BUSI 511 | Healthcare Administration | 3 |
| BUSI 523 | Financial Analysis and Decision Making in Healthcare | 3 |
| BUSI 528 | Strategic Management and Marketing for Health Professionals | 3 |
| BUSI 611 | Operations Management for Health Organizations | 3 |
| or BUSI 619 | Quality Assessment and Evidence Based Decision Making | |
| BUSI 629 | Economic Analysis in Healthcare | 3 |
| BUSI 630 | Managerial Epidemiology | 3 |
| BUSI 640 | Quantitative Methods in Healthcare Management | 3 |
| BUSI 646 | Managing Human Capital in Healthcare | 3 |
| BUSI 691 | Healthcare Administration Capstone | 3 |
| Total Hours | 39 | |
| Code | Title | Hours |
|---|---|---|
| Marketing Cognate | ||
| BUSI 520 | Strategic Marketing Management | 3 |
| BUSI 612 | Marketing Promotions | 3 |
| MRKT 670 | Brand Management | 3 |
| Total Hours | 9 | |
All applicable prerequisites must be met
Graduation Requirements
- Complete 48 hours
- A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
- 3.0 GPA
- No more than two grades of C may be applied to the degree (includes grades of C+ & C-)
- No grade of D or below may be applied to the degree (includes grades of D+ & D-)
- Liberty University course work that is more than 10 years old may not be applied towards this degree. Students are required to repeat the course if it has exceeded the age limit
- Degree must be completed within 5 years
- Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date
Program Offered in Online Format
| First Semester | Hours | |
|---|---|---|
| BUSI 505 | Healthcare Informatics | 3 |
| BUSI 508 | Career Development in Healthcare Administration | 3 |
| BUSI 511 | Healthcare Administration | 3 |
| Hours | 9 | |
| Second Semester | ||
| BUSI 506 | Legal and Ethical Issues for Health Professionals | 3 |
| BUSI 510 | Organizational Behavior in Health Systems | 3 |
| BUSI 523 | Financial Analysis and Decision Making in Healthcare | 3 |
| Hours | 9 | |
| Third Semester | ||
| BUSI 520 | Strategic Marketing Management | 3 |
| BUSI 528 | Strategic Management and Marketing for Health Professionals | 3 |
| HLTH 503 | Principles of Epidemiology | 3 |
| Hours | 9 | |
| Fourth Semester | ||
| BUSI 611 or BUSI 619 |
Operations Management for Health Organizations or Quality Assessment and Evidence Based Decision Making |
3 |
| BUSI 612 | Marketing Promotions | 3 |
| BUSI 640 | Quantitative Methods in Healthcare Management | 3 |
| Hours | 9 | |
| Fifth Semester | ||
| BUSI 629 | Economic Analysis in Healthcare | 3 |
| BUSI 646 | Managing Human Capital in Healthcare | 3 |
| BUSI 691 | Healthcare Administration Capstone | 3 |
| MRKT 670 | Brand Management | 3 |
| Hours | 12 | |
| Total Hours | 48 | |