Business Administration (M.B.A.) - Strategic Media & Digital Content

Business Administration (M.B.A.) - Strategic Media & Digital Content

Important: This degree plan is effective for those starting this degree program in fall 2023 through summer 2024. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 520Strategic Marketing Management3
BUSI 530Managerial Finance3
BUSI 561Legal Issues in Business3
BUSI 600Business Research Methods3
BUSI 601Accounting for Decision Making3
BUSI 604International Business3
BUSI 610Organizational Design and Structure3
BUSI 620Global Economic Environment3
BUSI 642Contemporary Issues in Human Resource Management3
BUSI 650Operations Management3
BUSI 690Policy and Strategy in Global Competition3
Total Hours33
Strategic Media & Digital Content Cognate
STCO 532Media Technologies & Communication Strategies3
STCO 534Strategic Media Analysis3
STCO 550Best Practices: Transforming the Digital Organization3
STCO 562Using Emerging Trends in Strategic Communication3
Total Hours12

All applicable prerequisites must be met

Graduation Requirements

  • Complete 45 hours
  • A maximum of 50% of the program hours may be transferred if approved and allowable, including credit from an earned degree from Liberty University on the same academic level
  • 3.0 GPA
  • No more than two grades of C may be applied to the degree (includes grades of C+ & C-)
  • No grade of D or below may be applied to the degree (includes grades of D+ & D-)
  • Liberty University course work that is more than 10 years old may not be applied towards this degree. Students are required to repeat the course if it has exceeded the age limit
  • Degree must be completed within 5 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Resident & Online Format

Plan of Study Grid
First SemesterHours
BUSI 520 Strategic Marketing Management 3
BUSI 600 Business Research Methods 3
BUSI 604 International Business 3
Second Semester
BUSI 530 Managerial Finance 3
BUSI 620 Global Economic Environment 3
BUSI 642 Contemporary Issues in Human Resource Management 3
Third Semester
BUSI 601 Accounting for Decision Making 3
BUSI 650 Operations Management 3
STCO 532 Media Technologies & Communication Strategies 3
Fourth Semester
BUSI 610 Organizational Design and Structure 3
STCO 534 Strategic Media Analysis 3
STCO 550 Best Practices: Transforming the Digital Organization 3
Fifth Semester
BUSI 561 Legal Issues in Business 3
BUSI 690 Policy and Strategy in Global Competition 3
STCO 562 Using Emerging Trends in Strategic Communication 3
 Total Hours45
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