Investigative journalism in the digital age.

Offered: Resident and Online

This course examines established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences.

Offered: Resident and Online

This course explores the creation & use of disruptive video-intensive social & mobile integrated marketing strategies.

Offered: Resident and Online

The strategic media analyst utilizes the situation analysis to determine the strengths, weaknesses, opportunities, and threats facing a client, a company, or a product. In this course, students will employ a situation analysis or SWOT to assess an existing media plan, to propose improvements to an existing advertising plan, and to prepare presentations to deliver findings to a client.

Offered: Resident and Online

Using social media platforms to build a competitive advantage. Involves extensive integration and application of social media technologies.

Offered: Resident and Online

Lead digitally-driven organizations to extraordinary growth in both for-profit & non-profit sectors.

Offered: Resident and Online

Developing the ability to grow organizations through online market-making and strategy. Hands-on experience with radical new digital and interactive tools for achieving relationships and spreading ideas.

Offered: Resident and Online

Analysis of theories and practices that assist individuals in success in organizations. Students develop the ability to add value to employing organizations and enhance individual careers.

Offered: Resident and Online

How to create and use affective video narratives to strategically move consumers and other viewers through online digital media.

Offered: Online

Principles and practice to strategically manage digital interactive and Transmedia organizations.

Offered: Resident and Online

The use of social, mobile and online bechmarking and metrics in maximizing social media strategy and growing a customer/audience base.

Offered: Online

An exploration of the use of integrated marketing communication for strategic movement of organizations, products and services toward growth.

Offered: Resident and Online

Capstone written challenge.

Offered: Online

This course provides the student with a personalized career-oriented framework for successful completion & application of this graduate program.

Offered: Resident and Online

Intended to demonstrate a student's ability to carry out original research using one of three class research methods: historical-critical (qualitative), descriptive (qualitative and quantitative), or experimental (quantitative). Thesis may be designed to answer practical research questions, theoretical, or ethical issues of interest to scholars and professionals in the communication field.

Offered: Resident and Online

Project may be designed to answer practical research questions, theoretical, or ethical issues of interest to scholars and professionals in the communication field. Demonstrates the ability of a student to conduct research and exhibit expertise in communication.

Offered: Online