Strategic Communications (STCO)

Strategic Communications (STCO)

STCO 526  Strategic Storytelling  3 Credit Hour(s)  

Investigative journalism in the digital age.

Offered: Resident and Online

STCO 532  Media Technologies & Communication Strategies  3 Credit Hour(s)  

This course examines established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences.

Offered: Resident and Online

STCO 533  Video, Social & Mobile Promotion  3 Credit Hour(s)  

This course explores the creation & use of disruptive video-intensive social & mobile integrated marketing strategies.

Offered: Resident and Online

STCO 534  Strategic Media Analysis  3 Credit Hour(s)  

Analysis of the use of sight and sound to affect audiences.

Offered: Resident and Online

STCO 546  Effective Media Analysis  3 Credit Hour(s)  

Using social media platforms to build a competitive advantage. Involves extensive integration and application of social media technologies.

Offered: Resident and Online

STCO 550  Best Practices: Transforming the Digital Organization  3 Credit Hour(s)  

Lead digitally-driven organizations to extraordinary growth in both for-profit & non-profit sectors.

Offered: Resident and Online

STCO 562  Using Emerging Trends in Strategic Communication  3 Credit Hour(s)  

Developing the ability to grow organizations through online market-making and strategy. Hands-on experience with radical new digital and interactive tools for achieving relationships and spreading ideas.

Offered: Resident and Online

STCO 622  Strategic Organizational Communication  3 Credit Hour(s)  

Analysis of theories and practices that assist individuals in success in organizations. Students develop the ability to add value to employing organizations and enhance individual careers.

Offered: Resident and Online

STCO 638  Video Storytelling  3 Credit Hour(s)  

How to create and use affective video narratives to strategically move consumers and other viewers through online digital media.

Offered: Online

STCO 639  Transmedia Storytelling  3 Credit Hour(s)  

Principles and practice to strategically manage digital interactive and Transmedia organizations.

Offered: Resident and Online

STCO 648  Setting Social & Interactive Goals  3 Credit Hour(s)  

The use of social, mobile and online bechmarking and metrics in maximizing social media strategy and growing a customer/audience base.

Offered: Online

STCO 658  Strategic Communication Campaigns for the Digital Age  3 Credit Hour(s)  

An exploration of the use of integrated marketing communication for strategic movement of organizations, products and services toward growth.

Offered: Resident and Online

STCO 670  Challenge Examination  3 Credit Hour(s)  

Capstone written challenge.

Offered: Online

STCO 681  New Beginnings: Research, Insight, and Application  3 Credit Hour(s)  

This course provides the student with a personalized career-oriented framework for successful completion & application of this graduate program.

Offered: Resident and Online

STCO 690  Thesis Defense  3 Credit Hour(s)  

Intended to demonstrate a student's ability to carry out original research using one of three class research methods: historical-critical (qualitative), descriptive (qualitative and quantitative), or experimental (quantitative). Thesis may be designed to answer practical research questions, theoretical, or ethical issues of interest to scholars and professionals in the communication field.

Offered: Resident and Online

STCO 691  Project  3 Credit Hour(s)  

Project may be designed to answer practical research questions, theoretical, or ethical issues of interest to scholars and professionals in the communication field. Demonstrates the ability of a student to conduct research and exhibit expertise in communication.

Offered: Online

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