Synthesizing introduction for new PhD students to provide information about the doctoral program and philosophy of the graduate program, as well as resources available through the School of Communication & Digital Content and university.

Offered: Online

Continuation of introduction for new PhD students, with emphasis on connecting theories of audience and consumer behavior, digital strategies, and media use to communication application.

Offered: Online

Online Prerequisite: DIGI 700

The types and uses of digital & strategic communication audience measurements, the use of big data in shaping the user experience and organizational strategy.

Offered: Online

Online Prerequisite: DIGI 700

This course is an examination of the most current theories, scholarship, and published research in all areas of communication field.

Offered: Online

Online Prerequisite: DIGI 700

The types and uses of social, mobile and online metrics, the use of big data in shaping the user experience.

Offered: Online

Online Prerequisite: DIGI 700

Advanced study of qualitative research methods including open-ended questionnaire, in-depth interview, media analysis, ethnography, and focus group in the communication field.

Offered: Online

Online Prerequisite: DIGI 700

Advanced study of mixed methods research methods. The course will utilize qualitative and quantitative methods to develop insights from data in the communication field.

Offered: Online

Online Prerequisite: DIGI 700

A study of the use of analytics in shaping promotional messages in the digital age, maximizing the effectiveness of digital and strategic communication.

Offered: Online

Online Prerequisite: DIGI 700

This course focuses on the utilization of principles and practices of video, graphic, and online visual persuasion.

Note: Course offered beginning in Spring 2020

Offered: Online

Online Prerequisite: DIGI 700

Understanding content creation, which is a strategic communication approach emphasizing the use of content to mediate messages and drive profitable affiliate interaction.

Offered: Online

Online Prerequisite: DIGI 700

Effective use of communication channels in the age of digital media requires extensive understanding and knowledge of data visualization and presentation. This course focuses on the principles and practices of video, graphic and online visual persuasion.

Offered: Online

Online Prerequisite: DIGI 700

This course will research and investigate the strategic media field for insights in digital media, market strategy, and market objectives.

Note: Course offered beginning in Spring 2020

Offered: Online

Online Prerequisite: DIGI 700

Today’s global marketplace sets the stage for increasingly complex environments. In this course, the intersection of communication and strategic change invites a more thoughtful exploration of how digital, social and organizational elements can be engaged together to advance sustainable solutions.

Offered: Online

Online Prerequisite: DIGI 700

This course will focus on students preparing a Concept Paper and preparing students for their applied doctoral research project.

Offered: Online