Digital Arts (DIGI)

Digital Arts (DIGI)

DIGI 700  Digital & Strategic Communication Orientation I  3 Credit Hour(s)  

Synthesizing introduction for new PhD students to provide information about the doctoral program and philosophy of the graduate program, as well as resources available through the School of Communication & Digital Content and university.

Offered: Online

DIGI 705  Digital & Strategic Communication Orientation II  3 Credit Hour(s)  

Continuation of introduction for new PhD students, with emphasis on connecting theories of audience and consumer behavior, digital strategies, and media use to communication application.

Offered: Online

DIGI 710  Digital & Strategic Communication Audience Measurement  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

The types and uses of digital & strategic communication audience measurements, the use of big data in shaping the user experience and organizational strategy.

Offered: Online

DIGI 720  Social, Mobile, & Online Media Analytics  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

The types and uses of social, mobile and online metrics, the use of big data in shaping the user experience.

Offered: Online

DIGI 825  Seminar: From Digital Analytics to Communication Action  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

A study of the use of analytics in shaping promotional messages in the digital age, maximizing the effectiveness of digital and strategic communication.

Offered: Online

DIGI 830  Seminar: Design, Technology, and Visualization  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

This course focuses on the utilization of principles and practices of video, graphic, and online visual persuasion.

Note: Course offered beginning in Spring 2020

Offered: Online

DIGI 835  Current Topics in Content Communication  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

Understanding content creation, which is a strategic communication approach emphasizing the use of content to mediate messages and drive profitable affiliate interaction.

Offered: Online

DIGI 845  Visualization & Social Media Strategy  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

Effective use of communication channels in the age of digital media requires extensive understanding and knowledge of data visualization and presentation. This course focuses on the principles and practices of video, graphic and online visual persuasion.

Offered: Online

DIGI 850  Interactive Strategic Media  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

This course will research and investigate the strategic media field for insights in digital media, market strategy, and market objectives.

Note: Course offered beginning in Spring 2020

Offered: Online

DIGI 880  Research Concepts  3 Credit Hour(s)  

Online Prerequisite: DIGI 700

This course will focus on students preparing a Concept Paper and preparing students for their applied doctoral research project.

Note: Course offered beginning in Spring 2020

Offered: Online

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