Business (BUSI)
BUSI 101 Introduction to Business 3 Credit Hour(s)
The student will study all of the major aspects of operating a modern business. Emphasis is given to business practice for both small business and large corporate enterprises.
Offered: Resident and Online
BUSI 105 The Business Experience 3 Credit Hour(s)
A hands-on course, students will engage in business fundamentals that include major business functions, entrepreneurship as a macrocosm of business, and proper business communication. Students will develop and expand job-centric skills such as career exploration, job search techniques and personal marketability.
Offered: Resident
BUSI 197 Kingdom Advisors Seminar 0 Credit Hour(s)
This course represents the annual Kingdom Advisor conference for training and collaboration with professionals in the finance/financial planning/accounting industries. This course is elective with the cost representing the amount needed to cover transportation and lodging for the conference.
Offered: Resident
BUSI 200 Enterprise Business Applications and Communications 3 Credit Hour(s)
This course examines the design, selection, implementation and management of enterprise Business solutions. The focus is on identifying critical business processes and envisioning how technology can be developed to provide solutions which generate competitive advantage Students learn how applying frameworks and strategies around the Business Process and Organization Strategy provide a competitive advantage. Topics include MIS and IT fundamentals, Information Systems Management and Using Enterprise Business Applications for competitive advantage. The course also includes a component for Technical Writing for Information Systems. (Formerly ISYS and CMIS 110) (Crosslisted with BMIS 200)
BUSI 201 Intermediate Business Computer Applications 3 Credit Hour(s)
This laboratory experience offers the student a hands-on introduction to an electronic spreadsheet, a database program, and a presentation program. Upon this foundation, intermediate database and intermediate and advanced spreadsheet skills are taught. Throughout the course, there is an emphasis on the integration of the applications as they are applied to personal and organizational tasks. This course provides the IT foundations that are applicable for all curriculums. (Formerly ISYS/CMIS 201)
Offered: Resident and Online
BUSI 205 Introduction to Business Research Methods 3 Credit Hour(s)
Online Prerequisite: Online Prerequisite: BUSI 201
This course introduces students to the research philosophies and approaches to business management reasoning within the biblical worldview. Students will explore a range of strategies, techniques, and procedures with which business managers collect and analyze data, report and present their research, and determine optimal data visualization techniques.
Offered: Resident and Online
BUSI 210 Introduction to Real Estate 3 Credit Hour(s)
Introduction to real estate provides an overview of the real estate industry, including markets, land use planning and zoning, development, finance, construction, sales, marketing, management and property valuation. Examines the key factors and processes in each of these areas.
Offered: Resident
BUSI 223 Personal Finance 3 Credit Hour(s)
Budgets, borrowing funds, stock ownership, savings, real estate as investments, and related tax matters are among the topics covered.
Offered: Resident and Online
BUSI 230 Introduction to Probability and Statistics 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: Placement Score-Math with a score of 075 or (CLST 103 and Assessment - Mathematics with a score of 23 and Assessment - Mathematics II with a score of 15) or MATH 105 or MATH 108 or MATH 110 or MATH 115 or MATH 121 or MATH 126 or MATH 128 or MATH 131 or MATH 1XX or MATH 2XX
Online Prerequisite: Online Prerequisite: Placement Score-Math with a score of 75 or (CLST 103 and Assessment - Mathematics II with a score of 15 and Assessment - Mathematics with a score of 23) or MATH 105 or MATH 108 or MATH 110 or MATH 115 or MATH 121 or MATH 126 or MATH 128 or MATH 131 or MATH 1XX or MATH 2XX
Introduction to descriptive statistics and probability, probability distributions, estimation, tests of hypotheses, chi-square tests, regression analysis, and correlation with applications in business and science. (Crosslisted with MATH 201)
Offered: Resident and Online
BUSI 240 Organizational Behavior and Management 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 105
This course integrates a study of individual and group behavior in organizations with management principles and techniques for efficient and effective planning, organizing, leading, and controlling. Topics include methods for managing individual differences, diversity, motivation, performance practices, decision making, conflict management, leadership, organizational structure, and organizational change and development.
Offered: Resident and Online
BUSI 297 Seminar 1-3 Credit Hour(s)
Elective course covering various basic areas common to most businesses and organizations. May be repeated when topics differ. Open to all students; pass/fail graded.
Offered: Resident
BUSI 299 Internship 0 Credit Hour(s)
Directed applicable work experience under supervision of the Director of Business Internships and a business manager/ professional in the student's area of interest. Application processed through the Career Center. Must apply semester prior to internship.
Offered: Resident and Online
BUSI 300 Business Communications 3 Credit Hour(s)
Essential to all business professionals is a sound understanding of the theories and practice of organizational communication. This dynamic course presents the fundamentals of written, verbal, nonverbal, and technological communication.
Offered: Online
BUSI 301 Legal and Ethical Concepts for Decision Makers 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 105
Headlines are replete with stories of organizations experiencing crises resulting from legal and ethical failures. This course engages the student in understanding the American legal system in the context of business, highlighting key legal precedents and laws that impact the people serving in an organization and the organization itself. The course also examines diverse ethical perspectives, from a biblical perspective, and the virtue and character necessary for the marketplace to truly thrive.
Offered: Resident and Online
BUSI 302 Legal and Ethical Issues in Healthcare 3 Credit Hour(s)
Explores legal and ethical issues encountered in the provision and delivery of healthcare products and services. Topics explored include, but are not limited to, introduction to healthcare law and ethics, making ethical decisions, contracts, medical records and informed consent, privacy law, and HIPAA.
Offered: Resident and Online
BUSI 303 International Business 3 Credit Hour(s)
An introduction to the field of international business. Topics to be covered include: country differences in political economy and culture; cross-border trade and investment; the global monetary system; global strategy; global market; and product development; global operations management; and global human resources management.
Offered: Resident and Online
BUSI 304 Introduction to Health Policy 3 Credit Hour(s)
Examines procedures of how healthcare policy is developed at the federal and state levels. This course examines policy decisions and related issues that shape the healthcare organization, financing, and implementation of healthcare services and delivery systems. Ethical, social, and political issues that affect the provision of healthcare services will be evaluated.
Offered: Online
BUSI 305 Business Analysis for Decision Making 3 Credit Hour(s)
This course emphasizes the fundamentals of business analytics to include sources of data, data gathering, analysis, and communication of results. Various graphical and numerical data techniques for descriptive, diagnostic, predictive, and prescriptive analytics are explored. Focus is on applying concepts and techniques to address business problems and to inform strategic planning.
Offered: Resident and Online
BUSI 307 Global Dimensions of Business 3 Credit Hour(s)
Prerequisite: Prerequisite: BUSI 105
This course prepares students to focus on, connect with, and analyze a wide range of issues taking place in today’s world that affect global businesses. Students will learn about the legal, political, economic, social, and technological aspects of businesses operating in the highly integrated and interdependent global environment. Students will learn about the information required to make effective management decisions.
Offered: Resident
BUSI 310 Principles of Management 3 Credit Hour(s)
Management requires a balance between social (people) and technical (quantitative) perspectives, as well as between efficiency and effectiveness. This course emphasizes the application of these perspectives in each of the planning, organizing, leading and controlling functions.
Offered: Resident and Online
BUSI 311 Introduction to Healthcare Administration 3 Credit Hour(s)
Explores the field of healthcare management related to the global healthcare system. Topics explored include, but not limited to, a historical overview, theoretical foundations, and history and major characteristics of development. Addresses the application of managerial concepts and practices to healthcare organizations exploring healthcare provider types, cost, access and quality of care, and the future of health services delivery.
Offered: Resident and Online
BUSI 313 Foundations of Project Management 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 105
From the pyramids to the International Space Station, projects are how ideas become reality. This course examines the foundational elements for effectively managing project in diverse contexts. Students will learn how to lead a project from inception to closure, using data-based solutions to help ensure customer satisfaction.
Offered: Resident and Online
BUSI 315 Principles of Real Estate 3 Credit Hour(s)
Prerequisite: Prerequisite: BUSI 210
Provides an overview of real estate sales, mortgages and deeds of trust, types of mortgages, liens, real property management, land use controls, deed restrictions, real estate laws, mandated disclosures, property tax and Real Estate Board Regulations.
Offered: Resident
BUSI 320 Finance Principles 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: ACCT 212
This course discusses business with a focus on the corporate structure. A discussion of corporate stocks, earnings, dividends, reorganization and failure is included. Practical application of budgeting and corporation projections are included.
Offered: Resident and Online
BUSI 321 Money and the Financial System 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: ECNC 214 or ECON 214
This course covers the structure and operation of the U.S. and international financial systems, functions of the Federal Reserve, monetary theory, and the impact of monetary policy on financial markets and the economy.
Offered: Resident and Online
BUSI 323 Financial Analysis and Management in Healthcare 3 Credit Hour(s)
Focused on exploring the concepts of financial management in healthcare this course will explore topics related to the revenue cycle, disbursement, budgeting/forecasting, internal control, financial reporting, and contract management aspects of the healthcare organization. Differences between the goods and service industries will be explored. This course will also survey the pros and cons of a single payer system.
Offered: Online
BUSI 330 Principles of Marketing 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 105
The study of marketing theories and tools to capitalize on buyer behavior through the contexts of Business to Consumer and Business to Business. Elements of the marketing mix (product, place, price, promotion) will be introduced and integrated into a larger marketing conceptual understanding. Analysis of marketing data to recognize ideal market segments, sales predictions and market share will be conducted.
Offered: Resident and Online
BUSI 331 Marketing Research 3 Credit Hour(s)
This course will provide students with an overview of qualitative and quantitative marketing research methods. Students will identify and apply appropriate research methods to support evidence-based decision-making.
Offered: Resident and Online
BUSI 332 Consumer Behavior 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 330
Students in this course demonstrate their knowledge of consumer acquisition, consumption, and disposal of products and services. Students analyze buyer behavior of individual consumers, business, and governments and evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.
Offered: Resident and Online
BUSI 333 Business Analytics I 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 305
This course introduces major topics in business analytics, with an emphasis on descriptive analytical techniques and theory. Students will explore methods of data collection and analysis in gaining an understanding of variation and its impact on the business setting.
Offered: Resident and Online
BUSI 334 Business Analytics II 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 333
This course continues the exploration of major topics in business analytics, with an emphasis on prescriptive and predictive analytics.
Offered: Resident and Online
BUSI 335 Leading Change 3 Credit Hour(s)
A review of the concepts and practices of planning for and leading effective change. Students will evaluate personal and organizational approaches to change in order to identify requirements, plan and implement change.
Offered: Online
BUSI 336 Introduction to Entrepreneurship 3 Credit Hour(s)
An overview course in the principles of establishing an entrepreneurial venture for either a for-profit enterprise or a non-profit organization.
Offered: Resident and Online
BUSI 338 Developing Entrepreneurial Opportunities 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 336
A course that expands on the principles of how to develop a business opportunity that brings value to the marketspace.
Offered: Resident and Online
BUSI 340 Organizational Behavior I 3 Credit Hour(s)
This introductory course in organizational behavior integrates the management and behavioral principles, techniques, and concepts associated with the productivity of organizational resources. It focuses on human behavior in organizations and is primarily concerned with improving organizational efficiency and effectiveness through increased understanding of the behavior of people at work.
Offered: Online
BUSI 341 Database Concepts for Analytics 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 333
This course will explore the fundamentals of relational databases as they relate to business analytics, including normalization, data modeling, and Structured Query Language to extract meaning from data for decision making. The topics of data quality and integrity will be considered, as well as the impact of big data on analytics and the traditional relational database model.
Offered: Resident and Online
BUSI 342 Human Resource Management 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 105
This course examines the management of human capital from a strategic perspective. This course includes topics such as HR Strategy, Planning, Recruitment, Staffing, Training and Development, Retention, Performance Management, and Compensation, emphasizing the relationship between these strategic HRM practices and organizational effectiveness.
Offered: Resident and Online
BUSI 343 Employee and Labor Relations 3 Credit Hour(s)
Online Prerequisite: Online Prerequisite: BUSI 342
A comprehensive study of collective bargaining; the negotiation process and the scope of labor contracts to include the day-to-day administration of contracts; the major substantive issues in bargaining to include their implication for public policy; and the problem of dealing with labor conflict.
Offered: Resident and Online
BUSI 344 Human Resource Management in Healthcare Administration 3 Credit Hour(s)
This course provides students an opportunity to evaluate human capital requirements of the healthcare system and apply appropriate solutions to address individual and organizational performance and productivity. Students will review employment legislation and apply strategic solutions for human capital staffing, total rewards, workplace safety and labor relations' needs in healthcare organizations.
Offered: Resident and Online
BUSI 345 Leadership Theory and Practices 3 Credit Hour(s)
An evaluation of the inter-relatedness of the followership and servant leadership is reviewed on how those traits are imperative to be an effective leader.
Offered: Online
BUSI 350 Business Information Processing 3 Credit Hour(s)
BUSI 351 System Analy/Design Comp Info 3 Credit Hour(s)
BUSI 352 Financial Planning 3 Credit Hour(s)
This course is designed to provide an overview of the financial planning process with specific emphasis of retirement planning. Topics discussed will include: client/planner interactions; time value of money applications; personal financial statements development and assessment; cash flow and debt management; asset acquisition; education planning; planning elements of risk management; investment planning; and retirement planning; special needs planning review; integrating planning recommendations; financial planning ethics review; overview of practice management concepts.
Offered: Resident and Online
BUSI 353 Retirement Savings and Income Planning 3 Credit Hour(s)
This course is designed to cover, retirement needs analysis, Social Security and Medicare, Medicaid, types of retirement plans, qualified plan rules and options, other tax-advantaged retirement plans, regulatory considerations, key factors affecting plan selection for businesses, distribution rules and taxation, retirement income and distribution strategies and business succession planning.
Offered: Resident and Online
BUSI 354 Estate Planning 3 Credit Hour(s)
Estate Planning focuses on the efficient conservation and transfer of wealth, consistent with the goals of a financial planner's clients. It is a study of the legal, tax, financial and non-financial aspects of this process, covering topics such as: trusts, wills, probate, advanced directives, charitable giving, wealth transfers, and related taxes.
Offered: Resident and Online
BUSI 360 Contemporary Issues in International Business 3 Credit Hour(s)
An analysis of current global developments and rapid change in areas that have the potential for an impact on the international business environment. Attention is given to the use of techniques for identifying and researching significant issues, extrapolating probable outcomes, and developing strategic responses. Corporate and entrepreneurial perspectives are considered.
Offered: Resident and Online
BUSI 365 Global Industries and Operations 3 Credit Hour(s)
An introduction to the organizational and operational dynamics of the various global industries and their rapidly growing importance to the world's national economics and governments. Various aspects of the industries will be explored.
Offered: Resident and Online
BUSI 370 Dynamics of the American Automotive Dealership Industry 3 Credit Hour(s)
An overview course in the Automotive Dealership Management Concentration that provides the foundation for understanding management principles that lead to successful dealership operations.
Offered: Online
BUSI 371 Supply Chain Management 3 Credit Hour(s)
A study of the strategic importance of the supply chain and logistics functions of businesses. Includes an examination of emerging technologies such as IoT, Blockchain, RFID, and Additive Manufacturing. Humanitarian supply chains and the Christian worldview are also examined. In commerce, strategic value chain and supply-chain management (SCM) create essential competitive advantage. This course examines the integrative management and supply chain process that are directly linked to its achievement.
Offered: Resident
BUSI 372 Marketing and Sales 3 Credit Hour(s)
A study of the marketing and sales roles and responsibilities with application in an automotive industry.
Offered: Online
BUSI 376 Legal, Finance, and Insurance 3 Credit Hour(s)
A study of the financial impact of automotive dealerships from legal issues, cash flow, accounting principles, and insurance policies. The focus will be from the perspective of (a) the consumer, (b) the dealership, and (c) the industry.
Offered: Resident and Online
BUSI 380 Principles of Real Estate 3 Credit Hour(s)
Prerequisite: Prerequisite: BUSI 320
This course provides a comprehensive overview of the principles, practices, legal aspects, and ethical dimensions associated with residential and commercial real estate. This includes ownership and leasing concepts; property rights, property management, appraisals, financing, and land development.
Offered: Resident and Online
BUSI 390 Business Common Professional Components 3 Credit Hour(s)
This course is designed to give students a foundation of the common professional components. Students in business-related programs need to attain general business competencies such that they may be better suited to understand the business environment. Students who pass each component will demonstrate proficiency in each of the following: Marketing, Business Ethics, Legal Environment, Accounting, Global Dimensions of Business, Finance, Business Leadership, Human Resource Management, Operations and Production Management, Business Integration and Strategic Management, and Organizational Behavior.
Offered: Online
BUSI 397 Construction Project Supervision Lab 1 Credit Hour(s)
Prerequisite: Prerequisite: CRFT 101
Offered: Resident
BUSI 400 Strategic Planning/Business Policy 3 Credit Hour(s)
This course serves as the capstone for all business administration majors. Students integrate the concepts, techniques, and knowledge of the common professional components (CPC) of business administration. Course topics include a review of the CPC, strategic management theory/practices, and business analysis tools. Additionally, the course requires students to undertake a research project that is discipline-specific to strategic management and business decisions within a business environment.
Offered: Resident and Online
BUSI 405 Forecasting and Predictive Analytics 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 205
This course covers methods of collecting data, discovering data patterns, and selecting appropriate forecasting techniques. Time series and regression forecasting techniques are emphasized.
Offered: Resident and Online
BUSI 408 Adaptive Project Management 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 313
Organizations complete projects in complex, dynamic environments that sometimes require more innovative project approaches. Adaptive project management explores emerging project methodologies that reflect non-traditional approaches as well as the technologies, processes, and analysis needed for success in a diverse, global environment.
Offered: Resident and Online
BUSI 409 Nonprofit Management and Governance 3 Credit Hour(s)
Management principles and techniques for the administration of a non-profit organization, including churches, charities, hospitals, and government organizations.
Offered: Resident and Online
BUSI 411 Operations Strategy 3 Credit Hour(s)
This course studies the development and implementation of business and functional action strategies for firms. Further, it investigates the recent changes resulting from advances in IoT, AI, blockchain technologies, industry 4.0, smart factory, digital transformation, and other emerging concepts. Environment, capability, resource analysis, operating and platform business and performance models are discussed.
Offered: Resident and Online
BUSI 414 Project Management I 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 313
This course provides focused instruction in the first five (of nine) project management competencies as delineated in the Project Management Institute's Body of Knowledge (PMBOK): Project Integration Management, Project Scope Management, Project Time Management, Project Cost Management, and Project Quality Management. Students will apply processes to ensure project coordination, plan development processes, project plan execution processes and integrated change control processes.
Offered: Resident and Online
BUSI 415 Advanced Project Management 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 313
With focused instruction on key project management competencies, this course will emphasize the advanced processes and principles for effective project management. The course also highlights the Project Management Institute’s Body of Knowledge (PMBOK) to help students prepare for certification in their craft.
Offered: Resident and Online
BUSI 416 Leading Project Teams 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 313
Project data are managed, but project teams are led. This course explores key elements for leading projects well, including the development of diverse, high performance teams, and provides case-based opportunities for application of a student’s project management skills.
Offered: Resident and Online
BUSI 417 Studies in Information Security 3 Credit Hour(s)
This course introduces the basic issues and principles of information system security such as security policies, their mechanisms of implementation, means attackers use to circumvent these protections, and defenses against these attackers. (Formerly ISYS 340)
BUSI 418 Research and Evidence Based Practice in Healthcare 3 Credit Hour(s)
Explores the practice of evidence-based management relative to healthcare decision making and support. Topics explored include but not limited to: evolution of evidence-based healthcare, locating and evaluating evidence, developing the capacity of healthcare managers to utilize evidence in decision making, and evidence-based healthcare in the 21st century.
Offered: Resident and Online
BUSI 419 Management of Quality Improvement and Outcomes 3 Credit Hour(s)
Addresses the manager's role in improving healthcare quality and outcomes, including clinical and organizational improvement, technology assessment, and quality improvement practices. This course examines how improved work processes lead to quality improvement and value creation in the healthcare organization. Students will explore the contribution of operations research and quality management to improve delivery and production of healthcare services and business processes from the perspective of the healthcare professional.
Offered: Online
BUSI 420 Investments 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 320
A survey of corporate securities, financial securities, security markets, investment and portfolio analysis and administration. Investment companies, commodity markets and the stock exchange are also examined.
Offered: Resident and Online
BUSI 421 Insurance and Risk Management 3 Credit Hour(s)
This course is designed to introduce and explore insurance planning and the risk management process. Topics discussed will include: categories of risk, risk management process, law and legal practices of insurance contracts, health insurance, basic and advanced concepts of life insurance, disability insurance, long-term care insurance, annuities, property and liability insurance, and credit protection concepts.
Offered: Resident and Online
BUSI 422 Real Estate Finance and Investment 3 Credit Hour(s)
An overview of real estate brokerage, property rights, transfer mechanisms and documents, property evaluation, finance, investments, and property management.
Offered: Resident and Online
BUSI 423 Franchising 3 Credit Hour(s)
Franchising is a major form of business ownership and a strategy for growing ventures. This course examines franchising from both the perspective of the entrepreneur as a franchisee and as a franchisor. Topics will include selecting a franchise, developing a franchised business model, and legal issues associated with the franchised relationship.
Offered: Online
BUSI 424 E-Commerce 3 Credit Hour(s)
This course explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics include: Internet business models, electronic commerce infrastructure, designing on-line storefronts, payment acceptance and security issues, and the legal and ethical challenges of electronic commerce.
Offered: Online
BUSI 425 Family Business Management 3 Credit Hour(s)
This course explores the unique personal, interpersonal issues, and business issues associated with the family-owned and managed firm. Topics include challenges and opportunities for family businesses, the dynamics of family interactions within the family business culture, conflict resolution, estate planning, and succession planning.
Offered: Resident and Online
BUSI 426 Property Management and Development 3 Credit Hour(s)
Prerequisite: Prerequisite: BUSI 315
Course will cover topics such as building maintenance, tenancy, real estate law, fair housing, client relations, and marketing, while maximizing net operating income.
Offered: Resident
BUSI 427 Team Dynamics 3 Credit Hour(s)
The dynamics of building a highly functioning team in order to accomplish a goal. Examination of how to choose team members and how to manage the team to deliver successful results.
Offered: Online
BUSI 428 Strategic Management and Marketing in Healthcare 3 Credit Hour(s)
Focused on increasing organizational effectiveness and efficiency through strategic planning, students will develop an understanding of the strategic planning process and marketing from a healthcare perspective. Topics explored include but not limited to: importance of strategic planning in healthcare, internal and external environmental assessment, marketing healthcare services, strategy formulation, implementation, and long-term control.
Offered: Resident and Online
BUSI 429 Healthcare Economics 3 Credit Hour(s)
Explores how principles of economic analysis can be applied to the field of healthcare. This course will explore how healthcare economics is unique through an exploration of healthcare markets (including supply, demand, production, and costs) and how cost benefit analysis is performed when the output presents challenges for measurement.
Offered: Online
BUSI 430 Promotion Strategy 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 330
This course is open to students who desire to understand the function of Promotion within a company's Integrated Marketing Communications (IMC) plan. Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels.
Offered: Resident and Online
BUSI 431 Sales Management and Professional Selling 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 330
This course presents each component of the sales cycle in a business-to-business selling environment. Students will master models for initiating sales contacts, identifying and defining prospect's needs, and presenting and gaining commitment for a proposed solution.
Offered: Resident and Online
BUSI 432 Retail Management 3 Credit Hour(s)
BUSI 433 Strategic Marketing 3 Credit Hour(s)
Prerequisite: Prerequisite: BUSI 331
This course provides the essentials of strategic marketing management to include how to get inside the minds of consumers, utilize distribution channels, and carry out well planned promotional strategies. Students will capitalize on market research and cater solutions to a targeted audience. Students will gain a broad skill set that can help create a strong marketing and branding image for an organization. The course involves many topics related to the creation and implementation of marketing plans as well as developing relationships with key components within the supply chain.
Offered: Resident and Online
BUSI 434 International Business 3 Credit Hour(s)
BUSI 435 Small Business Entrepreneurship 3 Credit Hour(s)
A practical study in the dynamics of establishing, funding, and managing a small new enterprise, or acquiring an existing business using case studies, practical exercises, and class instruction.
Offered: Resident and Online
BUSI 436 Digital Marketing in a Virtual World 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 330
Students explore the principles required to successfully practice marketing in the virtual world of social media and electronic commerce between and among businesses and consumers.
Offered: Resident and Online
BUSI 437 Global Marketing 3 Credit Hour(s)
Online Prerequisite: Online Prerequisite: BUSI 330
This course focuses on the basic theories, concepts, and practices of Marketing in a practical and unique way. This course will delve into: 1) The Culture Environment of Global Markets; 2) Assessing Global Opportunities; 3) Developing Global Marketing Strategies; and 4) Implementing Global Market Strategies.
Offered: Online
BUSI 438 Marketing Brand Management 3 Credit Hour(s)
Online Prerequisite: Online Prerequisite: BUSI 330
Students will learn how an organization's brand provides a broad definition of its purpose, uniqueness, and its package of products and services. Course topics include channel development, merchandising, marketing, and establishing and delivering the brand promise.
Offered: Online
BUSI 439 Conversion and Optimization 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 436
This course covers the principles, functions, and techniques of web analytics, site optimization, and conversion strategies related to digital marketing. The information covered in this course will provide students with knowledge of how to successfully reach and influence potential consumers and convert them into customers. The course also covers the financial impact of conversation strategies on the firm.
Offered: Resident and Online
BUSI 440 Compensation Management 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 342
This course develops the philosophy and fundamental guiding principles for wages and salaries in business institutions. This comprehensive study of compensation management also includes job analysis, administrative job evaluation, basis compensation plans, executive compensation and administrative controls.
Offered: Resident and Online
BUSI 442 Customer Retention Through Digital Marketing 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 436
The content of this course focuses on digital marketing strategies and techniques necessary for satisfying and retaining customers. In this course, students are presented with information and methods for driving and assessing overall lifetime customer value and resulting financial performance. The course content also encourages students to explore industry trends and their future impact on digital marketing.
Offered: Resident and Online
BUSI 443 Workforce Planning and Employment 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 342
This course will focus on recruitment, assessment, selection, placement and appraisal issues and methods necessary to align the organizational workforce with the strategic goals of the organization. The laws and guidelines related to the DOL, INS, EEOC, and other legal enforcement agencies as related to the staffing process will be reviewed.
Offered: Resident and Online
BUSI 444 Human Resource Development 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 342
This course focuses on the design, implementation, and management of employee orientation, career development, and training programs. Human resource development issues examined include strategic training, needs assessment, theories, program design, evaluation, and training methods as well as career management.
Offered: Resident and Online
BUSI 446 Retailing and Category Management 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 330
From an economic perspective, retailing, and category management represent anywhere from 25-30% of GDP annually. This course integrates retailing and category management into one course. The category management aspects of this course are derived from retail and supply chain perspectives.
Offered: Resident and Online
BUSI 447 Digital and Web Analytics 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 331
Students are introduced to techniques and resources required to successfully analyze data points in various digital environments to maximize the value of an organization's digital marketing efforts. Students will develop skills to evaluate meaning from those data points specifically using tools and technology from within the industry.
Offered: Resident and Online
BUSI 448 Managing Quality Improvement in Healthcare Systems 3 Credit Hour(s)
This course examines the philosophy and process of Continuous Quality Improvement (CQI) in healthcare organizations. A focus on the practical application to address implementation challenges supporting quality healthcare improvement is addressed.
Offered: Resident
BUSI 449 Healthcare Management and Data Analysis 3 Credit Hour(s)
This course provides students an opportunity to analyze data for use in the strategic management of healthcare systems. The students will apply statistical knowledge to real-world healthcare situations to increase healthcare quality and safety.
Offered: Resident
BUSI 450 Database Management Systems 3 Credit Hour(s)
BUSI 453 Applied Marketing Analysis 3 Credit Hour(s)
Online Prerequisite: Online Prerequisite: BUSI 447 or BUSI 452
The course will explore principles used in construction and application of market analytics necessary to develop action plans for key decision makers. Building on marketing research and analytics knowledge, students will explore, analyze, and offer recommendations regarding market and consumer research through applied real-world projects or competitions.
Offered: Resident and Online
BUSI 454 Practical Analytics 3 Credit Hour(s)
This course provides a hands-on exploration of current business analytical tools including reporting, visualization, and prediction. Analyses will be considered in a real-world context utilizing a variety of data sets and case studies.
Offered: Resident and Online
BUSI 455 Conflict Resolution and Negotiation 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 240
Online Prerequisite: Online Prerequisite: BUSI 310
A review of the theories, processes and practices of conflict resolution and negotiation. Students will analyze the factors that impact negotiations and diagnose and identify negotiation strategies. Cultural aspects of conflict and negotiation will be examined.
Offered: Resident and Online
BUSI 456 Growth Enterprise: Strategy and Planning 3 Credit Hour(s)
A course in the principles of managing a funded startup enterprise through the various stages of growth and the principles of leading a team of employees to achieve organizational desired outcomes.
Offered: Resident and Online
BUSI 457 Strategic Management in Healthcare Systems 3 Credit Hour(s)
This healthcare management capstone course examines critical aspects of planning and implementing strategy in a healthcare organization. Students will apply strategic decision making to relevant, real-life and hypothetical situations in healthcare systems. Additionally, students will practice creating a strategic plan to address a current issue in a healthcare organization.
Offered: Resident and Online
BUSI 458 Innovating into Industries and Markets 3 Credit Hour(s)
Resident Prerequisite: Resident Prerequisite: BUSI 336
A course that applies the general concepts of key success factors for establishing entrepreneurial ventures to the unique characteristics of significant industries and marketspaces.
Offered: Resident and Online
BUSI 459 Donor Development and Fundraising 3 Credit Hour(s)
This course will provide a foundational understanding of cultivating donor relationships to raise funds in the nonprofit sector. Areas of focus in this course will include relationship building with donors, moving donors through various levels of giving, making the “ask,” effective communication strategies, volunteer efforts, donor software, and managing campaigns.
Offered: Resident
BUSI 460 Advanced Financial Management 3 Credit Hour(s)
Advanced financial management course for those concentrating in the field of finance. The coursework will provide the student a framework for analyzing the financial structure of various organizations, identifying problem or opportunity areas, investigating alternative solutions to such problems or opportunities, and recommending carefully reasoned solutions.
Offered: Resident and Online
BUSI 461 Advanced Professional Selling 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 431
Advanced Professional Selling gives students an opportunity to expand on and evolve the concepts learned in Sales Management and Professional Selling. Focuses will include selling methods and models and decisions involved in the sales process. Advanced needs inquiry and solution development will be emphasized.
Offered: Resident and Online
BUSI 462 Sales Team and Market Data Management 3 Credit Hour(s)
This course is a prominent breakdown of the principles, strategies, and issues surrounding the management of the sales team. A focus will be given to organization, hiring, selection, training, expenses, compensation, motivation, and evaluation of the sales team. Managing the sales team involves planning, organizing, directing or implementing, and monitoring the efforts of sales personnel in light of the data one is able to gather, interpret and apply about the market it serves.
Offered: Resident and Online
BUSI 463 Sales Optimization 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 461
Students will identify sales opportunities with high growth potential and how to get the most from sales efforts. Students will provide an analysis of the organization’s sales strategy and execution and will incorporate sales theories and concepts.
Offered: Resident and Online
BUSI 464 International Market Integration and Trade Agreements 3 Credit Hour(s)
This course examines market and economic integration among countries, including the European Union, the North American Free Trade Agreement, Asia-Pacific Economic Cooperation, Association of Southeast Asian Nations and others. Major emerging market economies will also be surveyed, along with the challenges and opportunities these present to the international business firm.
Offered: Resident and Online
BUSI 465 Export Management Strategy 3 Credit Hour(s)
An overview of international trade theories, policies, instruments and documents that affect the success of U.S. exports. Students are introduced to various resources, private organizations, and government agencies designed to facilitate American export businesses. The tools and methods for establishing a small export business model are examined.
Offered: Resident and Online
BUSI 467 Marketing Analytics 3 Credit Hour(s)
Resident Prerequisite: Prerequisite: BUSI 331
This course provides students with knowledge and skills needed to initiate, participate in, manage, and evaluate marketing analytics efforts. The content includes various tools for generating marketing from data including querying databases, data preparation, segmentation, targeting, and positioning, customer lifetime value analysis, predictive modeling, recommendation engines, and text analysis. The course also includes methods for presenting and visualizing data.
Offered: Resident and Online
BUSI 469 Leadership Essentials 3 Credit Hour(s)
Prerequisite: Prerequisite: BUSI 240
Countless statistics reflect the failure of leadership to engage employees and help them succeed. Students in this course will learn practical leadership skills such vision casting, leadership ethics, the art of persuasion, mentorship, and high-performance leadership practices. Students will evaluate personal strengths and challenges and consider how those could affect their ability to lead others.
Offered: Resident
BUSI 471 Supply Chain Technology and Analytics 3 Credit Hour(s)
This course emphasizes emerging technology and data analytics in supply chain management. Included in the course is an emphasis on the digital supply chain as well as global risks and cyber security. This is where real-world application meets data-driven strategy. Case studies include how emerging technologies such as automation, AI, 3D & 4D printing, and analytics can be applied throughout supply chains from sell, to move, to make and source, to generate a significant social and economic impact, all through a Christian worldview. Includes SAP S4HANA Blockchain user modules.
Offered: Resident
BUSI 472 Organizational Ethics 3 Credit Hour(s)
An analysis of the foundation of ethical behavior in business, including an introduction to social graces and the importance of professional image. Emphasis is placed on a comparison between Judeo-Christian and secular ethical paradigms.
Offered: Resident and Online
BUSI 473 Advanced Supply Chain Application and Policy 3 Credit Hour(s)
Analysis and problem solving, strategic supply chain management and leadership. This course serves as a mini-capstone for the SCM cognate, with advanced case studies in purchasing, manufacturing, inventory management, distribution, site planning, logistics, quality, and transportation. Each area is examined in a strategic context with a specific focus on the internal/external, and national/international environments of the firm.
Offered: Resident
BUSI 474 Fixed Operations 3 Credit Hour(s)
A detailed study of fixed operations within an organization and how they interact with other organizational departments. The focus will be from the perspective of (a) customers, (b) employees, and (c) managers.
Offered: Online
BUSI 476 Variable Operations 3 Credit Hour(s)
A detailed study of variable operations within an organization and how they interact with other organizational departments. The focus will be from the perspective of (a) customers, (b) employees, and (c) managers.
Offered: Online
BUSI 477 Humanitarian Affairs 3 Credit Hour(s)
This course will serve as an overview of various concepts regarding humanitarian aid, including its history, cultural and governmental considerations, the application of management concepts related to aid efforts, and the funding and proposal requirements needed for grants within humanitarian efforts.
Offered: Resident
BUSI 478 Leadership Skills for Franchise Owner 3 Credit Hour(s)
Students will combine what they have learned in the cognate with the strategic perspective of an owner in terms of moving the organization forward into the future to satisfy customer needs and to lead employees in a successful enterprise.
Offered: Online
BUSI 480 Principles of Property Management 3 Credit Hour(s)
This course provides a comprehensive overview of the property management industry as it relates to residential, multi-family and commercial properties. This includes the interactions between owners, tenants and property managers as well as associated business and tax implications.
Offered: Online
BUSI 481 Real Estate Investment Analysis 3 Credit Hour(s)
This course explores real estate valuation and investment transactions through the lens of capital budgeting techniques. This includes general cash flow considerations and pertinent tax implications associated with real estate investments.
Offered: Online
BUSI 482 Real Estate Valuation 3 Credit Hour(s)
This course provides comprehensive instruction related to the valuation and appraisal techniques used for residential and income-producing properties, including the comparable sales approach, the cost approach, and the income approach.
Offered: Online
BUSI 487 Humanitarian Aid Internship 3-6 Credit Hour(s)
A selected directed practical work experience under the supervisor of the Director of the Business Internship program and a business manager/professional in the student’s area of career interest. Applications are processed through the department Faculty Intern Advisor. Applicants must apply the semester prior to starting the internship.
Offered: Resident
BUSI 489 Capstone in Financial Planning 3 Credit Hour(s)
This course will allow the student to create a written financial plan using the knowledge acquired from previous course work in the financial planning classes. The student will use a software package to incorporate all the elements of a successful financial plan for a case study client.
Offered: Resident and Online
BUSI 490 Capstone 3 Credit Hour(s)
This course serves as the capstone for all business administration majors. Students integrate the concepts, techniques, and knowledge of the common professional components (CPC) of business administration. Course topics include a review of the CPC, strategic management theory/practices, and business analysis tools. Additionally, the course requires students to undertake a research project that is discipline-specific to strategic management and business decisions within a business environment.
Offered: Resident
BUSI 494 Healthcare Administration Capstone 3 Credit Hour(s)
This capstone course for all healthcare administration majors seeks to integrate the concepts, techniques, and knowledge of all areas of healthcare administration. Its focus is strategic management which is studied in theory and then rigorously applied. This course is designed for final semester seniors.
Offered: Online
BUSI 495 Directed Research 3 Credit Hour(s)
Designed to encourage students to broaden their understanding of contemporary business and to give them an opportunity to propose, conduct and report a major piece of individual research in his area of specialization.
Offered: Resident
BUSI 497 Special Topics in Business 3 Credit Hour(s)
Topics will vary and are offered on demand. Course may be repeated for credit when topics differ.
Offered: Resident and Online
BUSI 498 Business Practicum 3 Credit Hour(s)
A practical experience provided in an automotive dealership with a minimum of 400 hours per practicum section.
Offered: Online
BUSI 499 Business Internship 1-6 Credit Hour(s)
A selected directed practical work experience under the supervision of the Director of the Business Internship program and a business manager/professional in the student's area of career interest. Applications are processed through the department Faculty Intern Advisor. Applicants must apply the semester prior to starting the internship.
Offered: Resident and Online