Business Administration (D.B.A.) - Marketing

Business Administration (D.B.A.) - Marketing

Discontinued Spring 2020 

Important: This degree plan is effective for those starting this degree program in fall 2019 through summer 2020. This degree plan will remain in effect for students who do not break enrollment or who do not change degree programs, concentrations, or cognates.

Core Courses
BUSI 700Doctor of Business Administration Orientation 13
BUSI 710Foundations of Applied Research Methods3
BUSI 730Strategic Allocation of Financial Resources3
BUSI 740Managing the Supply Chain3
BUSI 750Managing Human Resources3
BUSI 755Organizational and Executive Coaching3
BUSI 760Quality Management and Productivity3
BUSI 770Strategy Formulation and Strategic Thinking3
BUSI 815Qualitative Research Methods3
BUSI 820Quantitative Research Methods3
BUSI 885Research Concept 13
BUSI 987Dissertation I 1,25
BUSI 988Dissertation II 15
BUSI 989Dissertation III 15
BUSI 990Dissertation IV 10
Marketing Cognate
BUSI 520Strategic Marketing Management3
BUSI 612Marketing Promotions3
BUSI 613Supply Chain Management3
BUSI 614Marketing Research3
Total Hours60

 All applicable prerequisites must be met

Graduation Requirements

  • Complete 60 hours
  • A minimum number of 45 hours must be completed through Liberty University, not to include credits from a prior degree earned through Liberty
  • A maximum of 15 hours of transfer credit, including credit from a degree on the same academic level previously earned through Liberty, may be applied to the degree
  • 3.25 GPA
  • No grades lower than a B- may be applied to the degree
  • Degree must be completed within 5 years
  • Submission of Degree Completion Application must be completed within the last semester of a student’s anticipated graduation date

Program Offered in Online Format

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